Plano de negócios

c h a p s . c o m

“The precise information, when it is needed most”

Business Plan

Marcos Hashimoto
Al. Sta. Mônica, 60
Itu – São Paulo
13301-871
11-4013-3089 [e-mail] Table of contents

2. Executive summary 3

3. Company general profile 4

4. Product description 6

5. Marketing Plan 6

5.1 Market Segmentation 6 5.2 Target Marketing Segment Strategy 7 5.2.1 Market Needs 8 5.2.2 Market Trends 8 5.3 Industry Analysis 9 5.3.1 Industry Participants 10 5.3.2 Distribution Pattern 10 5.4 Marketing Strategies 10 5.4.1 Sales Strategy 11 5.4.2 Sales Forecast 11 5.4.3 Pricing Strategy 11 5.5 Advertising, Public Relations, and Promotion 12 5.6 Distribution Strategy 13 5.7 Brand Strategy 14

6. Operational Plan 14

6.1 Legal feasibility 14 6.2 Operation overview 15 6.3 Sales Process flow 17 6.4 Operational Process flow 18

7. Organizational structure 19

8. Capital structure 20

8.1 Partners Participation 20 8.2 Venture Capital from Investors 21

9. Finance plan 21

9.1 Break-even Analysis 21 9.2 Expense Forecast 22 9.3 Linking Sales and Expenses to Strategy 22 9.4 Contribution Margin 22 9.5 Details of the financial line 23

10. Appendix 1

11. Appendix 2

12. Appendix 3

2. Executive summary

Chaps.com is an Internet service company specialized in providing information in a very unique way to the academic community and the general public. Chaps.com offers the possibility of purchasing one or more chapters from a vast variety of books in digital format, making it easier, cheaper and faster to access only the information needed.

We realized that, very often, the faculty of any given university recommends several books to be studied during the course, while using only few chapters in each of the books. What follows is the inconvenience of making copies of the required