Plano de marketing modelo

Objectives
The key objective of this report is to provide strategic direction for the design and development of a new Website for Sample Client (Sample Client). This will lead to the launch of a new Website that will adequately market the company and provide leads that will convert into sales. This report provides the starting point for the launch of the new Website and the ongoing Web marketing efforts to drive results for Sample Client. The Website will also be used to strengthen relationships with current customers to drive improved sales results for Sample Client. Sample Client is a hydronic sales and consulting company dealing with anything to heat or move water in commercial, residential and government buildings. The organizationʼs background is in mechanical engineering and their key benefits to customers are consulting services and a team approach. They function as a manufacturerʼs rep in select regions of Western U.S. Other goals and objectives of this report and the new Sample Client Website include: • • • • • • • • • • • • Sales lead generation from new qualified prospects. Excellent content focused on benefits. A clean and professional Website appropriate to user needs. A leading edge look and feel for the marketplace. Methods to drive Web leads from younger engineers. The ability to see completed projects on the site to build credibility and trust. A form for inquiries to purchase products (non-eCommerce). Technical data and information to support the user. Instruction on how to get parts and service. A review of renewable energy, wind and solar and other green initiatives. A transition from paper catalogs to Web based content. Ongoing monthly marketing of the Website to drive results.

The customer of Sample Client wants to see the value from working with a distributor and not going direct to the manufacturer. The Website has to communicate this clearly with photography and content that drives conversions and a contact with Sample Client. The strength