planejamento qualidade produto

A EFETIVIDADE DO PLANEJAMENTO AVANÇADO DA QUALIDADE DO PRODUTO COMO
FERRAMENTA PARA PREVENÇÃO DE DEFEITOS DE QUALIDADE INICIAL NO LANÇAMENTO DE
NOVOS PRODUTOS
Vitor Manoel Gonçalves Vieira
General Motors do Brasil
Mestrando em Engenharia Automotiva e-mail: [e-mail]
Prof. Dr. Roberto G. Rotondaro
Escola Politécnica
Universidade de São Paulo – USP e-mail: [e-mail]

Abstract:
The advanced product quality planning is one of the tools intended to assure that all customers requirements are taking in consideration during the process of development of new products, managing all tasks amongst involved activities in order to guarantee the launch of these products according to pre-scheduled timing, reaching both quality and cost targets, which are often increasing due to global competition. This paper was based on a study of case of a vehicle recently launched, where all parts supplied by outside suppliers which caused problems were identified, and it was performed the analysis of the root causes of these problems and interviews with key participants of the APQP process. To support this study, it was performed a selective review over the process of quality planning adopted by the big three US Original Equipments Manufactures (Daimler-Chrysler, Ford e General Motors), known as advanced product quality planning – APQP. It is also described the updates and improvements introduced by General Motors
Corporation, on this process, called global advanced product quality planning (Global APQP), and the relationship of
Global APQP and General Motors’s global vehicle development process (GVDP). It was the conclusion that this tool is effective, because the timing was reached, achieving the quality performance level defined by top management, even with the occurrence of some problems, which jeopardized a flawless launch The lack of discipline to execute without deviations all the APQP tasks, poor support of leadership and FMEAs