Pesquisa de mercado

About the restaurant
Located in Randwick Junction, Satollare is a restaurant specializing in pizzas, and, after a few years working, has a market research to keep the rates of sale and keep in the midst of competition. This research takes into consideration the population of their area and, based on it, presents three new items on their menu, plus some internal changes.
The population of Randwick is comprised of 47.4% males and 52.6% females, which completes the total of 25,817 people, according to research done in 2006. The median/average age of the Randwick population is 34 years of age, 3 years below the Australian average. The country of birth of people living in Randwick is 55.4% Australia, 5.4% England, 2.9% New Zealand, 2.8% China, 1.5% South Africa, 1.5% Ireland.
67.3% of the people living in Randwick are employed full time, while 23.8% are employed on a part time basis. Randwick has a below average unemployment rate of 3.8% and 5468 people are not part of the labour force. The average individual income is $731.00 per week and the average household income is $1348.00 per week.
To carry out such research, was taken into consideration the following items: Distance to be traveled over the place of departure; Diversity of other places for food; Proximity to sights; Proximity to commercial sites; Time lunch hour; Proximity to nightclubs; Who is the target audience and what they like to do?; What are the most used media?; Why attend the premises?; What the customer expects the service and what is your assessment?; Who is the potential audience?

Launching new products
According to the type of people who live in Randwick, Satollare design 3 menu items, and new forms of selling.
As part of the new menu, Hot Mexican meets the taste of those who have a preference for spicy food, as in the area studied, there is enough variety of well frequented restaurants that serve spicy food. Its ingredients make up ground beef, guacamole, chili, cheese, tomatoes and