Marketing digital

Global Business Map
Make the Web Work for You

Dear Partners,
In the last ten years the web has become part of life for most people in the US and Europe. In fact 2.4 billion people are online today. But by the end of this decade over 5 billion people around the world will be online, via computers and mobile devices. The technology is fuelling a revolution in how we all communicate, share, make decisions, and make purchases. Research has shown that companies using the web for sales and marketing are growing more than twice as fast as those not online. They also use the web to reach a wider pool of customers – exporting twice the proportion of their offline competitors. How can you take advantage of this major opportunity? This Global Business Map gives you powerful data on 48 countries. In 2010, our German team, ever alert to export opportunities, developed a first edition focused on the fast growing economies of 21 emerging markets. A great response and some great results encouraged us to go global. Here you will find a wide range of information potentially transformational for your business. This includes a breakdown per country of fundamental facts, the advertising market and trends of online and mobile behaviour. For example, did you know that in the amount of time it takes you to read this page, roughly 400 Android phones will be activated; more than 250,000 words will be written on Blogger; and 72 hours of video will be uploaded to YouTube. Or that Brazil is one of the top five countries worldwide for mobile Internet usage, whilst in Israel users spend on average 11.1 hours on social sites, more than double the global average. On the final pages of the book you’ll find details of online tools that you can begin to use to access the global opportunity, amongst them Insights for Search, AdWords, YouTube, Google+ Pages. And of course your Google teams are here to help. It’s time to reach new customers in new markets and make the web work for you.
Matt Brittin