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ABB instrument transformer team uses social media to get their word out
2009-06-25 - The Power Products Medium Voltage (PPMV) team in Pinetops, North Carolina is on Twitter, Facebook, and Blogspot to promote their instrument transformer products.
It seems like all the world is atwitter. Social networking sites like Facebook and Twitter are becoming more and more popular and not just for the college age crowd. Companies across the globe are exploring ways to use these sites to promote their products, inform their customers, and drive traffic to their main websites. The ABB operation in Pinetops is no different. Over a year ago, they started an electronic customer newsletter as a way to inform distributors and customer of new things going on with their business. They also worked with the ABB internet team to clean up and improve their presence on the ABB website.

"This was a big improvement for us but we kept looking for other ways to gain customer visibility," said Jon Rennie, Pinetops' Vice President and General Manager, "The first thing we started kicking around was the idea of a blog." Blogs (a contraction of the term web-log) are websites that contain regular entries of commentary, descriptions of events, or other material, such as pictures or video. The team in Pinetops created a test-blog and submitted it for approval from the regional and global marketing communication groups.

"We also saw other companies using Twitter and Facebook in creative ways, so we decided to try and see if we could gain a presence there as well." said Rennie. In a few short weeks, they had gained over 200 followers and were ranked second in the Twitter search engine under ABB. "They key is content," added Rennie, "People are looking to see what is new and exciting out there."

There are four great new ways to keep informed of the latest news from Pinetops: * Jon Rennie writes a blog at www.abbmvit.blogspot.com. * Follow the ABB Instrument Transformer's updates