Strategy Business Simulation Marketing

um curso de capacitação na área de política de negócios. O curso de política de negócios proposto deveria ter características muito distintas. Em vez de apresentar aos estudantes problemas de negócios para análise em áreas específicas, tais como marketing ou finanças, ele deveria enfatizar a identificação, a análise e a solução de problemas do mundo real em amplas e importantes áreas. Com isso os estudantes teriam a oportunidade de exercitar julgamentos que não são explicitamente…

fornecer às áreas de logística e GCS e aquele efetivamente prestado. Palavras-chave: gestão da cadeia de suprimentos, logística integrada, gestão de custos. vi ABSTRACT Throughout last decades, Logistics has been enhancing its importance in business and academic areas. In a globalized and competitive scenario, logistics solutions are moving from ad hoc and fragmented applications to integrated logistics. The concept of integrated logistics is changing to a process-based…

Capture and IT could help to improve the operating results and add value to the business. To analyze these proposals we have surveyed several global case studies of retail companies, which implemented the AIDC and IT technologies to investigate what were the impacts of using these technologies in their operations and then designed a comprehensive and innovative Case Study, through which we sought to understand the real business benefits. As a final result, it was possible to identify…

favoráveis e desfavoráveis das decisões tomadas em cada momento. ABSTRACT This study has as an objective the analysis of strategy for the generation of value of the company Cia Ares S.A., regarding On-line Games. The objective was to analyze how the process of generation of value of the company Cia Ares on on-line games occurred. This work was based on the subject Online Games Business, which is a training system that presents, through a simulator with oriented methodology, the…

Desempenho – Operacional ........................................................... 101 Quadro 12 - Capacidades e Benefícios da Tecnologia de Informação .................................. 104 Quadro 13 - Integração da Cadeia de Suprimentos e e-business ........................................... 108 Quadro 14 - Dados para análise do CPS ................................................................................ 122 Quadro 15 - Vantagens e Desvantagens dos principais métodos de Análises

relevance within the academic context. After presenting the industry and the company studied within it, the work shows the review of the literature regarding the main topics approached during the study: demand forecast methods, queuing theory, and simulation (including their use within call center industry). The methodological issues are then presented, highlighting the use of the case study research in order to obtain a greater depth during the problems analysis and solutions…

continuous and finite time for a classical risk process where the premium can change from year to year. A major consideration in the development of this methodology is that it should be easily applicable to large portfolios. Our method is based on the simulation of the annual aggregate claims and then on the calculation of the ruin probability for a given surplus at the start and at the end of each year. We calculate the within-year ruin probability assuming first a Brownian motion…

de nossa empresa e visa identificar os problemas encontrados na TECTERA S/A ao longo dos meses pelo corpo administrativo da empresa. Esse projeto foi desenvolvido com o objetivo de demonstrar e analisar os resultados obtidos através do STRATEGY® Business Simulation (Jogos de Negócio). Para a TECTERA S/A, proporciona a experiência na definição e implantação de estratégias competitivas de negócios e a tomada de decisões gerenciais permitindo uma análise, através de interação online entre…

execution of company strategy and its capital budgeting. Third the investment valuation methods under technical and market uncertainty: Black and Scholes Option Pricing Model (1973), Real Option Theory and Timothy Luehrman Option Space (1998a). Fourth: new product development management with focus on portfolio management and Stage Gate® method proposed by Robert Cooper (2008). In order to deal with market and technical uncertainty, Monte Carlo simulation will be applied. Key Words:…

condições de igualdade, gerenciadas por equipes diferentes, competirão na busca do melhor resultado, aplicando de forma prática os conceitos e as teorias estudados durante o curso MBA em administração de empresas. O Jogo de Negócios - Strategy Business Simulation - acontece em um ambiente empresarial simulado e oferece oportunidade da tomada de decisões, em resposta a pressões dos concorrentes e a mudanças na conjuntura econômica. Essa simulação possibilita um estudo de caso dinâmico,…