Resumo do artigo - the new new product development game

[pic] Sistemas de Informação Tópicos em Sistemas de Informação I 7º Semestre Resumo do artigo: The New New Product Development Game -- O novo jogo no Desenvolvimento de novos Produtos -- A regra do jogo no desenvolvimento de novos produtos está mudando. As empresas tem descoberto que é preciso mais do que baixo custos, diferenças pra se destacar num mercado competitivo. Essa mudança é reflexo da enfâse das companhias que estão colocando nos produtos as fontes de vendas e lucros. Esta nova fase de enfâse de velocidade e flexibilidade traz uma abordagem diferente para a gestão de novos produtos. Ao invés de trabalhar métodos antigos é possível trabalhar sob a abordagem de rugby, que cria uma interação com a equipe que tenta alcançar o objetivo como uma unidade. Neste modelo de rugby, o processo de desenvolvimento de produto emerge de uma constante interação dos escolhidos de uma equipe multi-disciplinar, cujos membros trabalham juntos do começo ao fim. Esta abordagem é essencial para empresas que buscam desenvolver novos produtos com rapidez e flexibilidade. Uma mudança a partir de uma escala linear para uma abordagem integrada encoraja tentativa e erro e os desafios de status. É estimulante estes novo tipo de aprendizagem e de pensamento dentro da organização em diferentes níveis e funções. Além de importante, esta estratégia de desenvolvimento de produto pode atuar como agente de mudança para uma…

2011 New Product Pacesetters An Eye into the Future of CPG APRIL 2012 03 04 05 06 07 Executive Summary Introduction Overview Growth Opportunities Food & Beverage 16 24 25 27 Non-Foods Convenience Stores Conclusions Resources 1 New Product Pacesetters: An Eye into the Future of CPG Targeted Innovation Rules the Day in 2011 By the end of 2011, the U.S. economy finally showed sustained signs of life. While a sizeable segment of the population is struggling to make…

but quickly grew, so a new name and location became necessary. It became McKenna Color Lab but then changed the name to McKenna Professional imaging in 1994. McKenna Professional imaging provides multiple different products used for prints to give a variety for their photographers who then sell the prints to the customers. McKenna Professional does business to business transactions instead of business to customer, this means their primary clients are photographers, but McKenna does…

This page intentionally left blank.  THE Product Manager’s Handbook The Complete Product Management Resource second edition Linda Gorchels NTC Business Books NTC/Contemporary Publishing Group  McGraw-HillcGraw-Hill abc Copyright © 2000 by Linda Gorchels. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be…

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2003;20:149–162 r 2003 Product Development & Management Association Platform-Driven Development of Product Families: Linking Theory with Practice Johannes I. M. Halman, Adrian P. Hofer, and Wim van Vuuren Firms in many industries increasingly are considering platform-based approaches to reduce complexity and to better leverage investments in new product development, manufacturing, and marketing. However, a clear gap in literature still exists when it comes to discussing the…

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customers have expectations and desires concerning the performance and appearance of the product or the content of a service activity which they believe they should, or could, obtain under given circumstances. Probably the most important of these is price, though time performance and consistency, product life and safety may also be important. In addition, some customers may have special expectations related to their personal needs or how the product or service links with some other…

software mainly for promotion. Star’s 18 employees face scheduling challenges, as Star’s business is highly seasonal, with its greatest demand during October, November, and December. In other months, the equipment and staff are sometimes idle. A major challenge facing Star Software is how to increase profits and make better use of its resources during the off-season. An evaluation of the company’s internal strengths and weaknesses and external opportunities and threats served as the…

ideia dessa proposta. Figura 1: os três estágios do processo de inovação Fonte: Koen et al. (2001) Porém observa-se na literatura que além de “Fuzzy Front End”, outros termos também se referem a esse subprocesso do processo de inovação: * Fuzzy Front End (KOEN et al., 2001; ALAM, 2006; BRETANI; REID, 2012; FLINT, 2002; FRISHAMMAR; FLORÉN; WINCENT, 2010; KHURANA; ROSENTHAL, 1997; KIM; WILEMON, 2002; KURKKIO, 2011; MAGNUSSON, 2009; MONTOYA-WEISS; O’DRISCOLL, 2000; REID;…