Influence The Psychology Of Persuasion

quente da ciência.6 Todos os pioneiros da Nova Psicologia tinham seus próprios pontos de vista sobre a função e a importância do inconsciente. O fisiologista e psicólogo britânico William Carpenter foi um dos mais visionários. Em seu livro Principles of Mental Physiology, de 1874, ele escreveu que “dois trens distintos de ação mental operam simultaneamente, um de forma consciente, outro de forma inconsciente”; quanto mais examinamos os mecanismos da mente, mais claro se torna “que…

T-values entre parênteses. Baseado no teste uni-caudal: t-values > 1,65 = p < 0,05; e t-values > 2,33 = p < 0,01. Coeficientes significativos ao nível de 0,01 estão em negrito. c Coeficiente significativo a 0,05. b 11 RMSEA (Root Mean Sq. Error of Approx.) 0,06 De acordo com as hipóteses H1, H4,H7 e H10, sobre o impacto dos antecedentes na intenção de reclamação, podemos verificar que apenas a atitude frente à reclamação não teve efeito altamente significativo. Uma vez…

ABSTRACT One of the main characteristics of B. F. Skinner's Radical Behaviorism (1904-1990) is his constant criticism against mentalistic explanations for behavior. However, the concept of Mentalism itself may have several different meanings. The purpose of this work is to describe what Skinner meant by Mentalism and what criticism he made against it between 1931 and 1959. After analyzing some of Skinners' works at that period, it was noticed that the Mentalism criticized between…

Awareness, Courage, Love, and Behaviorism 13 Mavis Tsai Private practice and University of Washington Seattle, WA, USA mavis@u.washington.edu Jonathan W. Kanter University of Wisconsin-Milwaukee WI, USA jkanter@uwm.edu William C. Follette University of Nevada-Reno, Reno NV, USA follette@unr.edu Robert J. Kohlenberg University of Washington Seattle, WA, USA fap@u.washington.edu Barbara Kohlenberg University of Nevada-Reno, Reno NV, USA barbarak@med.unr.edu Glenn M. Callaghan San…

Duhigg Todos os direitos reservados. Todos os direitos desta edição reservados à EDITORA OBJETIVA LTDA. Rua Cosme Velho, 103 Rio de Janeiro – RJ – CEP: 22241-090 Tel.: (21) 2199-7824 – Fax: (21) 2199-7825 www.objetiva.com.br Título original The Power of Habit Capa Adaptação de Pronto Design sobre design original Imagem de capa Getty Images / Popular Science / Business & M anagement Crédito das ilustrações Juntando tudo: o número do cliente — Andrew Pole Todas as outras…

R REDES SOCIAIS E O MARKETING DE INOVAÇÕES1 SOCIAL NETWORKS AND THE MARKETING OF INNOVATIONS HERBERT KIMURA Doutor em Administração pela Escola de Administração e Economia da Fundação Getulio Vargas de São Paulo (EAESP-FGV). Professor adjunto associado da Universidade Presbiteriana Mackenzie (UPM). Rua Santo Arcádio, 212, Brooklin – São Paulo – SP – CEP 04707-110 E-mail: herbert.kimura@gmail.com LEONARDO FERNANDO CRUZ BASSO PhD em Economia pela New School for Social Research (Estados Unidos).

facing the challenge of developing a differentiation capacity which is not merely based on the tangible benefits of products or on competitiveness based on price, because they would be quickly outdone by the competitors. Brands attain autonomy and importance by including global concepts such as image, awareness, personality and loyalty. The world, seen by many as “grey” justifies the arduous search for effective manifestations and the necessity of ‘living the emotions’ more intensely.…

CA 94103-1741 www.josseybass.com No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc.,…

Eisele, MD, Section Editor EVIDENCE-BASED REVIEW OF TREATMENT OPTIONS FOR PATIENTS WITH GLOTTIC CANCER Dana M. Hartl, MD, PhD,1,2 Alfio Ferlito, MD, DLO, DPath, FRCSEd ad hominem, FRCS (Eng, Glasg, Ir) ad eundem, FDSRCS ad eundem, FHKCORL, FRCPath, FASCP, IFCAP,3 Daniel F. Brasnu, MD,4 Johannes A. Langendijk, MD, PhD,5 Alessandra Rinaldo, MD, FRCSEd ad hominem, FRCS (Eng, Ir) ad eundem, FRCSGlasg,3 Carl E. Silver, MD,6 Gregory T. Wolf, MD7 1 Department of Otolaryngology–Head and Neck…

THE MORAL FOUNDATIONS OF POLITICS by Ian Shapiro (Yale University) Substance of the course: the moral foundations of politics, of political argument. Explore some traditions: Enlightenment and Anti- Enlightenment Enlightenment. Two ideas 1) Basing the theories of politics on SCIENCE. 2) Individual freedom is the most important political good. Three traditions: utilitarian, Marxist and contratualist. Utilitarianism: maximize the greatest happiness of the greatest number.…