Influence The Psychology Of Persuasion

e nessa época a teoria geral da motivação era a da “redução dos impulsos”: a noção de que os animais agiam apenas para satisfazer suas necessidades biológicas. Em 1959, Robert White havia publicado um artigo herético, “Motivation Reconsidered: The Concept of Competence” [“Motivação reconsiderada: O conceito de competência”], que jogava um balde de água fria em toda a questão da redução dos impulsos, argumentando que os ratos e as pessoas frequentemente agem apenas para impor domínio…

Journal of Consumer Research e o Advances in Consumer Research da Associação para Pesquisa do Consumidor (Association for Consumer Research [www.ama.org]) nos Estados Unidos. Podemos até mesmo verificar na edição de 2002 do encontro anual do BALAS – Business American Latin Association Studies (www.balas.org), Florida, USA, onde fora criado uma área exclusiva para receber os trabalhos sobre comportamento do consumidor. 19 NEWMAN, J. On Knowing the Consumer. Ronald Press, USA, 1963;…

e, em particular, às revi­ sões detalhadas feitas para esta edição por: Bernardo J. Garducci, Indiana University Southeast; Monica J. Harris, University of Kentucky; Constance Jones, California State University, Fresno; Kristen J. Klaaren, Randolph-Macon College; Charles S. Reichardt, University of Denver; Jeffrey N. Swartwood, State University of New York-Cortland; e Stephen W. Tuholski, Southern Illinois University-Edwardsville. Quero agradecer às pessoas mais próximas que ajudaram de…

Market Orientation: The Construct, Research Propositions, and Managerial Implications Author(s): Ajay K. Kohli and Bernard J. Jaworski Source: The Journal of Marketing, Vol. 54, No. 2 (Apr., 1990), pp. 1-18 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251866 . Accessed: 10/05/2011 09:27 Your use of the JSTOR archive indicates your acceptance of JSTOR's Terms and Conditions of Use, available at .…

JACK SCHAFER, Ph.D. com MARVIN KARLINS, Ph.D. The like switch Copyright © 2015 by John Schafer, Ph.D. and Marvin Karlins, Ph.D. All Rights Reserved. Copyright © 2015 by Universo dos Livros Todos os direitos reservados e protegidos pela Lei 9.610 de 19/02/1998. Nenhuma parte deste livro, sem autorização prévia por escrito da editora, poderá ser reproduzida ou transmitida sejam quais forem os meios empregados: eletrônicos, mecânicos, fotográficos, gravação ou quaisquer outros.…

sites parceiros apresentados neste link. "Quando o mundo estiver unido na busca do conhecimento, e não mais lutando por dinheiro e poder, então nossa sociedade poderá enfim evoluir a um novo nível." JACK SCHAFER, Ph.D. com MARVIN KARLINS, Ph.D. The like switch Copyright © 2015 by John Schafer, Ph.D. and Marvin Karlins, Ph.D. All Rights Reserved. Copyright © 2015 by Universo dos Livros Todos os direitos reservados e protegidos pela Lei 9.610 de 19/02/1998. Nenhuma parte deste…

Consider the source: The evolution of adaptations for decoupling and metarepresentation Leda Cosmides and John Tooby To appear in: Metarepresentation (Vancouver Studies in Cognitive Science) Dan Sperber, Editor. NY: Oxford University Press Copyright 2000 Leda Cosmides and John Tooby Caution: The print version may differ in minor respects from this draft. Posted only for scholarly/educational use. Please contact the publisher directly for permission to reprint. The cognitive

HANDBOOK OF MANAGEMENT AND LEADERSHIP A guide to managing for results Michael Armstrong i ARMSTRONG’S HANDBOOK OF MANAGEMENT AND LEADERSHIP ii This page is intentionally left blank iii ARMSTRONG’S HANDBOOK OF MANAGEMENT AND LEADERSHIP 2ND EDITION A guide to managing for results Michael Armstrong London and Philadelphia iv Publisher’s note Every possible effort has been made to ensure that the information contained in this book is accurate at…

STRATEGY SAFARI A GUIDED TOURTHROUGH THE WILDS OF STRATEGIC MANAGEMENT HENRY MINTZBERG BRUCE AHLSTRAND JOSEPH LAMPEL There are some people who begin the Zoo at the beginning, called WAYIN, and walk as quickly as they can past every cage until they come to the one called WAYOUT, but the nicest people go straight to the animal they love the most, and stay there. —A. A. Milne, in the Introduction to Winnie-The-Pooh We dedicate this book to such people who are more interested in open fields

DESCRIPTION: A book in philosophy that explores various fragments of the ultimate reality, in the most profound of ways… This book deals with assorted philosophical problems concerning reality, such as: What is the ultimate reality? What is life? What is death? Have we been dead before we were born? Could we be born after we die? Are humans, in essence, immortal? What is INTELLECTUAL REVOLUTION and why it is necessary to end the present day injustice? Is materialism more correct than…