Ethics And Profit

internos do BankBoston Visão BankBoston Brasil Be Brazil´s most admired and solution driven bank for targeted segments.17 FONTE: Documentos internos do BankBoston Missão BankBoston Brasil To acquire, retain and support profitable clients for Bank of America through a highly competitive value proposition which maximizes our operational efficiency, maintains a disciplined risk/reward management approach and attracts highly talented and motivated associates.18 FONTE: Documentos internos…

Shapiro (Yale University) Substance of the course: the moral foundations of politics, of political argument. Explore some traditions: Enlightenment and Anti- Enlightenment Enlightenment. Two ideas 1) Basing the theories of politics on SCIENCE. 2) Individual freedom is the most important political good. Three traditions: utilitarian, Marxist and contratualist. Utilitarianism: maximize the greatest happiness of the greatest number. Marxism: different theory (historical…

SYSTEM AND AN ANALYSIS OF HOW IT COULD BE TRANSFERRED TO THE SWEDISH MARKET Authors Linnéa Hallberg 871026-4907 Yasmine Åkermark Nettelbladt 870410-1446 Supervisor Harald Dolles Bachelor Thesis International Business/Marketing Spring 2011 Acknowledgements This bachelor thesis is intended to explain Islamic banking as a financial system and investigate whether this financial system can be transferred to Sweden. To enable this we have collaborated with different people…

as sources: specialized books, news and sites, being based on the concepts of enterprise management, social responsibility and sustentabilidade, approaching questions as: planning, organization, execution, control, corporative governança, corporative sustentabilidade, excellency of the attendance. Presenting the principles of ethics, enterprise ethics and standards of values. It is observed that the companies today search better to take care of its customers and with this the gamma of…

for anyone wanting a stimulating and accessible way in to a new subject. They are written by experts, and have been published in more than 25 languages worldwide. The series began in 1995, and now represents a wide variety of topics in history, philosophy, religion, science, and the humanities. Over the next few years it will grow to a library of around 200 volumes – a Very Short Introduction to everything from ancient Egypt and Indian philosophy to conceptual art and cosmology. Very…

Corporate Social Responsibility (CSR) has attracted, increasingly, the marketing research, particularly with regard to the relationship between CSR and the consumer. Several studies have evaluated the impact of CSR on consumer behavior and concluded that their attitudes are influenced by CSR initiatives. However, some authors (eg Maignan, 2001:58; and Mohr et al., 2001:48) have criticized these studies because they have previously assumed that the awareness of CSR initiatives…

ConsumerBehaviouroftheBase ofthePyramidMarketinBrazil Edgard Barki and Juracy Parente Getúlio Vargas Foundation, Brazil Thebaseofthepyramid(BoP)markethasbecomeofincreasingimportanceinrecent years.Theobjectiveofthispaperisnotonlytoidentifyanddescribethedistinctive characteristicsofBrazilianlow-incomeshoppingandconsumerbehaviour,butalso to explain the determinants of such behaviour, combining Brazilian low-income…

objective to examine and reflect on the changes in social responsibility through the power and politics controlled by capitalism in organizations relating to the fable of the English author Eric Arthur Blair (George Orwell) - the revolution of the animals - it was against the totalitarian regime. The book tells a tale of corruption and betrayal using pictures of animals to portray human weaknesses common in organizations today, globalized, that focus on restructuring, maximizing profits…

15 de outubro de 2009 13 ETHICS IN PHILIP KOTLER: BETWEEN UTILITARISM AND MACHIAVELLISM ABSTRACT This paper constitutes a critical analysis of the production of the renowned marketing administration author, Philip Kotler. We investigated, from a philosophical perspective, the ethical discourses contained in four of his books. We argue that Kotler supports marketing administration ethics founded upon Utilitarism, while actually promoting a selfish ethics model as proposed…

st 1 South American Congress on Social and Environmental Accounting Research – CSEAR 2009 Universidade Federal do Rio de Janeiro – 27 e 28/07/2009 – Rio de Janeiro – RJ – Brasil DE STAKEHOLDER CAPITALISTAS’ A SHAREHOLDER: A TRANSIÇÃO DOS ‘NOVOS Autores: Yara C. Cintra (Universidade de São Paulo/FEA-USP) Eliseu Martins (Universidade de São Paulo/FEA-USP) RESUMO: O interesse por questões sociais e ambientais vem aumentando de forma expressiva nos anos recentes. A atenção recai de…