World bank

CSR Main Concepts
CSR Fad or reality
• • Basic Information Quotations from Practitioners

What CSR is all about?
• • Basic Information Reading

CSR Main Components
• • Basic Information Case Studies

Triple Bottom Line
• • • Basic Information Readings Quotations

Increased Importance of CSR
• • • Basic Information Case Studies Data

Benefits of CSR
• • • Basic Information Case Studies Readings

Socially Responsible Investment
• • • • Basic Information Readings Case Studies Data

CSR Fad or Reality?

We have to choose between a global market driven only by calculations of short-term profit, and one which has human face. Between a world which condemns a quarter of the human race to starvation and squalor, and one which offers everyone at least a chance of prosperity, in a healthy environment. Between a selfish freefor-all in which we ignore the fate of the losers, and a future in which the strong and successful accept their responsibilities, showing global vision and leadership.
Kofi Annan, UN Secretary-General January 1999
Leaders, opinion makers and practitioners from the private and public sector, civil society, international organizations, and media from all over the world are finding themselves increasingly exposed to the below mentioned types of questions and dilemmas.

Is CSR a new flavor of the month?

Is Milton Friedman right? “There is one and only one social responsibility of business – to use its resources and engage in activities designed to increase its profits.”

Is the business of business business? Companies should focus on making profits while government should regulate companies to be responsive to social and environmental responsibility…

Is the dilemma: “When money and morality clash, what should a company do?” a real one?

Is Professor Arlich Steger from IMD right? Companies should aim for “responsible shareholder-value optimization”: their first priority should be shareholders’ long-term interests, but with