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Market Orientation: The Construct, Research Propositions, and Managerial Implications Author(s): Ajay K. Kohli and Bernard J. Jaworski Source: The Journal of Marketing, Vol. 54, No. 2 (Apr., 1990), pp. 1-18 Published by: American Marketing Association Stable URL: http://www.jstor.org/stable/1251866 . Accessed: 10/05/2011 09:27
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Ajay K. Kohli & BernardJ. Jaworski

Orientation: The Construct,Research Propositions and Managerial Implications
The literature reflects remarkably little effort to develop a framework for understanding the implementation of the marketing concept. The authors synthesize extant knowledge on the subject and provide a foundation for future research by clarifying the construct's domain,