Turismo de saúde
Produced by: Adão Silva & Miguel Silva
04-‐05-‐2010
Index
The
Concept ........................................................................................................................................ 3 Health Tourism in the World .............................................................................................................. 3 Health Tourism in Portugal ................................................................................................................. 4 Competitive Advantages ............................................................................................................................... 4 Competitive Disadvantages ........................................................................................................................... 5 2
Complementarity with other sectors ................................................................................................. 5 Strategies ............................................................................................................................................ 7 Case Studies ........................................................................................................................................ 8 Case Study 1 -‐ PHP Group ............................................................................................................................. 8 Case Study 2 -‐ A very specific case -‐ Camelia, Hotel & Senior Homes ........................................................... 9 Case Study 3 -‐