Trabalho sobre a ibm

Evolução da marca IBM

International Time Recording
Company (1889-1914)
The International Time Recording Company (ITR) began as the Bundy Manufacturing Company in Auburn, New York. ITR's main product line were mechanical time recorders invented and patented by Willard L. Bundy in 1888.
Computing Scale Company
(1891-1914)
In 1891, Edward Canby and Orange O. Ozias, two businessmen from Dayton, Ohio, purchased the patents for the newly invented computing scale and incorporated the Computing Scale Company for the production of commercial scales

Computing-Tabulating-Recording
Company (1911-1924)
In 1911, financier Charles R. Flint directed the merger of the International Time Recording Company, the Computing Scale Company and the Tabulating Machine Company to form the Computing-Tabulating-Recording Company (CTR). In 1914 Thomas J. Watson, Sr., was named general manager of CTR. Watson emphasized research and engineering, and introduced into the company his famous motto "THINK."

International Business Machines
(1924-1946)
In 1924, the Computing-Tabulating-Recording Company adopted the name International Business Machines Corporation. The ornate, rococo letters that formed the "CTR" logo were replaced by the words "Business Machines" in more contemporary sans-sarif type, and in a form intended to suggest a globe, girdled by the word "International."

IBM in transition
(1947-1956)
IBM borrowed on the equities in its brand image and reputation to help carry it through a difficult transition from the punched-card tabulating business to computers. It began with a change to the logotype, the first in 22 years. The new logo appeared on the masthead of the January 1, 1947 issue of Business Machines with surprisingly little fanfare. The familiar "globe" was replaced with the simple letters "IBM" in a typeface called Beton Bold.
IBM continuity
(1956-1972)
In May 1956, shortly before he died, Thomas J. Watson, Sr., presided over the official installation of