Natura

Natura is the Brazilian leading manufacturer and marketer of beauty products, household, and personal care, skin care, solar filters, cosmetics, perfume and hair care products the company that sells products through representatives in many countries across the world. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004. In 1974, Natura adopted direct sales as sales model. In 2012 it had more than 1.2 million "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico, Peru, USA, Australia, UK and among others, and since 2006 surpasses Avon's sales in Brazil. Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc.). The company also prides itself on strong research and development activity. It uses ordinary women rather than supermodels in its advertisements.[3] In Brazil, the major competitors of Natura are O Boticário, Jequití and the American company Avon. —Exemplu– Historically committed to preserving the environment, Natura was established in 1983, and was the first company to introduce refills in Brazilian cosmetics industry. In 2007 Natura started to provide its consumer products with neutral carbon thanks to its Carbon Neutral Program, designed to reduce and offset emissions of gases causing the greenhouse gases (GHGs). In the same year, it became a pioneer in providing its customers with the Environmental Table: a framework for information printed on product packaging, which presents technical data about the formulations and packaging. Inspired by the nutritional table of food products, which provides information such as the percentage of renewable plant-derived ingredients and recommended number of refilagens. In 2007 the company invested about R$108 million in research and development of new products, establishing itself as the