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Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making Author(s): Blair Kidwell, David M. Hardesty, Terry L. Childers Source: The Journal of Consumer Research, Vol. 35, No. 1 (June 2008), pp. 154-166 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/524417 . Accessed: 14/04/2011 10:03
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Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making
BLAIR KIDWELL DAVID M. HARDESTY TERRY L. CHILDERS*
This research details the development of the Consumer Emotional Intelligence Scale