Ferreira

Part 1: The One Thing that Changes Everything
Nothing is as Fast as the Speed of Leadership
- The number one job of any leader is to inspire trust
- Trust always affects two outcomes-speed and cost. When trust is low, speed goes down and cost goes up. When trust is high, speed goes up and cost goes down
- Trust is a function of both character and competence
- When you build trust with one, you build trust with many
You Can Do Something About This
- Trust is one of the most powerful forms of motivation and inspiration. People want to be trusted
- Trust is a function of two things: character and competence
- Covey identifies five waves of trust:
1. Self trust: the key principle underlying this wave is credibility (four cores of credibility)
2. Relationship trust: the key principle is consistent behavior (13 trust building behaviors)
3. Organizational trust (inside the organization): the key principle is alignment (creating structures, systems, and symbols of organizational trust)
4. Market trust (outside the organization): the underlying principle is reputation (your organizational brand)
5. Societal trust: the key principle is contribution
Part 2: The First Wave-Self Trust (Credibility)
The Four Cores of Credibility
- Leaders need to be able to inspire trust and confidence in others
- Trust is about credibility. Credibility boils down into four issues: your integrity, your intent, your capabilities, and your results
Core 1: Integrity (Are you congruent?)
- Integrity includes honesty (telling the truth and leaving the right impression), congruence (walking your talk), humility, and the courage to do what is right
- The most massive violations of trust are violations of integrity
- How to increase your integrity:
1. Make and keep commitments to yourself
2. Stand for something
3. Be open
Core 2: Intent (What’s your agenda?)
- Intent is about motive, agenda, and behavior
- Motive is your reason for doing something. The motive that