Exportando para china

Assessment 1 Task 1
Carry out a segmentation of the Target Chinese market which would be ideal for selling your products to. Define these market segments on the fallowing components:
China is the second largest baby food and infant formula market in the world and largest in Asia, which constitute of baby food such as- Dry baby food (cereals, bottled baby food), ready-to-eat baby food (canned baby food and snacks for one year and above babies) and baby juices; and infant formula milk segment.
- The China baby food and infant formula milk market retail sales by value was recorded at USD 3,581 million in 2007 whereas in 2009, the segment grew by 20.44%, comparatively lower than previous year results. By 2016, industry is expected to record revenue of USD ~ million to grow at 16.57% CAGR in the next five years.
A continuous rise in consumer spending on China baby food and infant formula industry has been observed, led by surging working women population, rising per capita disposable income and entry of foreign players. Infant formula milk powder, cereals and bottled baby food constitute the major percentage of the total industry demand. Rising number of working mothers has a big role in surging demand for formula milk. Baby formula demand is expected to grow at a steady rate due to low birth rate in the country. The driving factor for this segment will be growing number of foreign workers. Falling birth rate has become a concern for the government which is low from the US and even from developing countries such as India. In coming years, it may cause a demographic problem and may affect baby food and baby goods industry.

Analysts looking at China expect the number of middle class households to double to 100 million by 2015.
As Chinese mothers tend to take less maternity leave than Western counterparts, the market growth rates for baby food are higher than those seen with the rise in the number of European and North American working mothers in the 1960s
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