Empreendedorismo
Global Entrepreneurship Monitor 2012 Global Report
Contents
GEM SPONSORS ..................................................................................................................................................................... 4 ABOUT THE AUTHORS ............................................................................................................................................................. 5 EXECUTIVE SUMMARY ............................................................................................................................................................ 6 CHAPTER 1: INTRODUCTION AND BACKGROUND ............................................................................................................... 12 1.1 The GEM Research Project ....................................................................................................................................... 12 1.2 The GEM Conceptual Model ...................................................................................................................................... 13 The Phases of Entrepreneurship .............................................................................................................................. 13 1.3 How GEM Measures Entrepreneurship..................................................................................................................... 14 1.4 GEM Methodology ..................................................................................................................................................... 16 Adult Population Survey (APS) .................................................................................................................................. 16 National Experts Survey (NES) ................................................................................................................................. 16