Designer / diretor de criação

Day Spa SWOT Analysis
By Erica Tambien, eHow Contributor
According to the International Spa Association, there were more than 18,000 spas operating in the United States in 2008. Standing out from the competition and positioning your spa for success isn't easy but a SWOT analysis can help. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. These are the internal and external marketing factors that can help or hinder a business. A SWOT analysis takes a close look at each of these factors and provides valuable insight.

Read more: Day Spa SWOT Analysis | eHow.co.uk http://www.ehow.co.uk/about_6623509_day-spa-swot-analysis.html#ixzz1oC9A3ldS

1. Strengths * The "Strengths" section of a SWOT analysis highlights positive characteristics that give a business a competitive advantage. A day spa SWOT analysis will mention good qualities related to the resort's facilities, staff, equipment and services. An on-site beauty salon or well equipped facilities with cutting edge gear are two possible examples. However, your strengths need to single you out from the competition. If the majority of spas in your area include beauty salons, your salon is no longer considered a strength.
Weaknesses
* The "Weaknesses" section of a SWOT goes over the undesirable characteristics of a business. Poor company culture, bad training techniques, financial limitations, staffing problems and other internal factors create weaknesses. An inexperienced staff and a limited service menu are examples of shortcomings that may be mentioned in a day spa SWOT. If you have trouble identifying weaknesses, ask current customers and clients.
Sponsored Links * Dia de Spa: até 70% Off
Seu Dia de Spa com até 70% Off. Confira a Promoção Groupon de hoje! www.Groupon.com.br/Spa_Dia Opportunities * The "Opportunities" section of a SWOT outlines the positive trends affecting the entire marketplace. These trends operate outside the spa's realm of influence.