Codicos sl

Artigo recebido pela Redação da RAE em agosto/1994, avaliado em setembro/1994 e fevereiro/1995 e aprovado para publicação em abril/1995.
1. VERITY, John. The info revolution. Business Week, New York, p.36-41, June 1994. [ Links ]
2. SYNNOTT, Willian R. The information weapon: winning customers and markets with technology. New York: John Wiley & Sons, 1987. [ Links ]
3. Idem, ibidem.
4. HAMMER, M., CHAMPY, J. Reengenharia. Rio de Janeiro: Campus, 1993. [ Links ]
5. HAMMER, Michael. Reengineering work: don't automate, obliterate. Harvard Business Review, Boston, v. 68, n. 4, p.104-112, July/Aug. 1990. [ Links ]
6. WEBSTER, F. lhe changing role of marketing in the corporation. Journal ot Marketing, Chicago, v. 56, n. 57, p. 1-17, Oct, 1992. [ Links ]
7. VERITY, J., HDF, R. D. lhe Internet: how it will change the way you do business. Business Week, New York, n. 3.383, p. 38-46, Nov. 1994. [ Links ]
8. PORTER, Michael. Vantagem competitiva. Rio de Janeiro: Campus, 1989. [ Links ]
9. __________. Competitive strategy. New York: The Free Press, 1980. [ Links ]
10. Idem, ibidem.
11. SYNNOTT, Willian R. Op. cit.
12. Idem, ibidem.
13. AUSTER, E, CHOO, C. W. Environmental scanning: a conceptual framework for studying the information seeking behavior of executives. In: 54th Anual Meeting ot the American Saciety af Informatian Science. Medford: Learned Information Inc. 1991. [ Links ]
14. DEGENT, R. J. A importância estratégica do serviço de inteligência empresarial. Revista de Administração de Empresas, São Paulo, v. 26, n.1, p.77¬84, jan./mar. 1984. [ Links ]
15. SYNNOTT, Willian R. Op. cit.
16. KOTLER, P., ARMSTRONG, G. Princípios de marketing. Englewod Gliffs: Prentice Hall, 1993. [ Links ]
17. SYNNOTT, Willian R. Op. cit.
18. Idem, ibidem.
19. KOTLER, P., ARMSTRONG, G. Op. cit.; SYNNOTT, Willian, R.Op.cit.
20. SYNNOTT, Op. cit.
21. Idem, ibidem.
22.