The Firm

departments and agencies impinge on competitiveness, as do government entities at the provincial, state, and city levels.The question is not whether government has a role, but what that role should be and how to coordinate policies across parts of government. Many countries have sought to limit the inappropriate roles of government while ignoring its positive roles. Government must set the right rules and incentives and make the public investments needed for a productive economy. …

MKGT621 Notes Marketing decision process: Step I: Situation analysis ("the 4 C's"). Identify problems and opportunities 1. Consumers: unmet needs 2. Company: competencies 3. Competitors: vulnerabilities 4. Collaborators: common goals Step II: Generate alternative strategies/courses of action: 1. Choice of target markets/market segments 2. Product positioning 3. Various marketing mix combinations Step III: Evaluate alternatives using both…

exporting for the five continents. It is considered, nowadays, the 13th biggest steel producer in the world, having produced around 20 million ton in 2008, owning many factories abroad. The internationalization process has started in 1980, when the company bought the Uruguayan siderurgic Laisa. In the following step, the Group expanded its activities to Canada, Argentina, Chile, United States, Spain and Mexico, among others. The international expansion became significative in 1999, with…

campo do conhecimento da gestão e em particular a nível estratégico. Neste enquadramento a Teoria dos Recursos e Capacidade baseia-se numa abordagem baseada nos recursos das organizações, surge da publicação do artigo “A Resource-based View of the Firm” Wernerfelt, B. (1984). 2 Revisão de Literatura - Teoria dos Recursos e Capacidades Que surge como uma ferramenta de avaliação utilizada para determinar os recursos estratégicos disponíveis nas organizações. O princípio…

Study: MICROSOFT LATIN AMERICA Top objectives Mauricio Santillan, regional vice president for the Latin American division of Microsoft was preparing semi-anual strategic planning meeting. For that, he used the Business ScoreCard management system Santillan wanted: Launching a new software package SQL 7.0 Use launch of Windows 98 to focus His managers on reducing the level of piracy in the region (85% was pirated) Business ScoreCard strategic planning and management system…

Number: 02-061 Working Paper Date: February 2002 “Airbus vs. Boeing in Super Jumbos: A Case of Failed Preemption” Benjamin Esty (Harvard Business School) Pankaj Ghemawat (Harvard Business School This paper can be downloaded without charge from the Social Science Research Network electronic library at: http://ssrn.com/abstract_id=302452 Airbus vs. Boeing in Superjumbos: A Case of Failed Preemption* August 3, 2001 Rev. February 14, 2002 Benjamin C. Esty Pankaj…

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0143-7739.htm Leadership’s impact on employee engagement Differences among entrepreneurs and professional CEOs Nancy Papalexandris and Eleanna Galanaki Athens University of Economics and Business, Athens, Greece Abstract Purpose – The purpose of this study is to identify similarities and differences between the leadership practices of managing entrepreneurs and professional CEOs and to…

Industry Analysis - PepsiCo Firm Overview PepsiCo Inc. PepsiCo Inc. was founded in 1965 as a result of the merger between Pepsi-Cola and Frito-Lay Inc. Pepsi-Cola was originally formed in 1898 by Caleb Bradham, a pharmacist from New Bern, North Carolina. After its merger in 1965, PepsiCo Inc. reported sales of $510 million, with 19,000 employees. Today, PepsiCo Inc. has grown to be a multi-billion dollar empire that has acquired several different companies…

theories of labor market that are based on search theory – formal models that take into account worker’s and firm’s lack of information about employment opportunities elsewhere in the market and the costs of moving between jobs and recruiting new workers. As long as a higher wage helps firms to recruit workers, the firm has some monopsony power. Card and Krueger (1995, p. 12) 4 Definição O monopsônio pode ser definido como um mercado onde há apenas um único comprador. Joan Robinson…

is a subject with increasing interest. The growth in international business volume is followed by a growing number of researches about internationalization. The developed theories try to explain analysis and the criteria considered by companies in its internationalization strategies, entry modes and liability of foreignness. These theories can be applied to study the market of systems integration of information and communication technology solutions (ICT). The ICT market is growing fast…