A EVOLUÇÃO DO MARKETING E COMUNICAÇÃO, A PRATICA DA SUSTENTABILIDADE SOCIAL E AMBIENTAL

defende o bem estar da sociedade de hoje e da futuramente. É importante para a mudança nos paranomas da sociedade. Grandes marcas do mercado estão investindo na sustentabilidade social. Palavras chaves: Marketing, sustentabilidade social, sustentabilidade ambiental, evolução do marketing. ABSTRACT Currently it is necessary for companies and advertisers have broad vision , adding creativity to reason in planning a marketing strategy . Overall marketing maintains its mission to study and plan stock market, listening to customers, satisfy their needs and desires, but with a focus on social and environmental sustainability and the derived relationships of social media. Interactive computer networks are potentially booming, creating a new form of communication, shaping life and at the same time being shaped by it. In this new perspective marketing is changing and following these trends in more mature consumers and a more competitive market, the actions for good causes stand out. Marketing 3.0 is the sum of its predecessors and many other features. With it companies must win the consumer’s soul, to do this simply to convey not only emotion, it is necessary to interact with the consumer by treating it as a full human being, with real needs, and own personality defects. Social sustainability advocates the welfare of society today and the future. It is important for change in paranomas society . Major brands in the market are investing in social sustainability. Key…

movimento,essencialmente destruidor e com possibilidades de criar,representava uma conclusão no paranoma artístico e intelectual brasileiro. O por Mário: “O direito permanente à pesquisa estética;a atualização da inteligência artística brasileira; e a estabilização de uma consciência criadora nacional.” A razão,creio,possa ser encontrada no fato de ter sido na Filosofia onde se enraizou mais fortemente – já pela primeira tentação alienante da Filosofia: pensar acima do tempo e espaço.…