Campanha publicitaria

A campanha selecionada para este estudo foi realizada para o “Dia das Mães” da marca One Watch Company, ano 2012, considerada desajustada, e sem atributos qualitativos de êxito. Exploramos neste estudo a possibilidade de interação com os clientes, a importância da criatividade e inovação, sendo esses um dos pontos importantes para a publicidade. Ressaltamos também a relevância de envolver emocionalmente os consumidores (efetivos ou potenciais). A marca One Watch Company Segundo informações presentes no site da marca ONE, a mesma está em atividade em Portugal desde de 2004, com uma missão de desenvolver peças com qualidade, charme, e que traduza a personalidade única de cada pessoa. O seu slogan é “Be The One”. A marca pretende que não seja apenas um slogan, e sim “uma atitude, um estilo de vida”. Caracteriza-se em desenvolver relógios com um design sempre atual e único o que faz da One um símbolo de moda e de charme. São relógios especiais, versáteis e muito fashion, com linhas sedutoras e contemporâneas. Histórico das campanhas One | Histórico das Campanhas One | Tempo (Seg) | Suportes/ Meios | Budget | Campanha Dia das Mães 19/04/2012 | http://www.youtube.com/watch?v=2njNrSidyls | 5 | - | - | Campanha São Valentim 30/01/2012 | http://www.youtube.com/watch?v=1qWeMZKcgek&feature=relmfu | 6 | - | - | Campanha de Natal 25/11/2011 | http://www.youtube.com/watch?v=X6qMuxFrwBQ&feature=related | 15 | - | - | * Não foram…

The Richard J. Fox School of Business & Management Temple University, Philadelphia PA 19122, USA Branding Time: Swatch and Global Brand Management 1 RAM MUDAMBI, 2005 ram.mudambi@temple.edu Societe Suisse de Microelectronique et d’Horlogerie (SMH) was formed in 1983 by merging the two leading Swiss watch groups, SSIH and ASUAG. SMH and its main brand, Swatch, was the outcome of crisis for the Swiss watch industry. In a few short decades, foreign competitors with superior technology…

product. Maybe I camp overnight to go to concerts or see someone really important for me, but not exist any product to make me do this. In the world is full of people and they are different, each one do what they want to be happy and each one have a different opinion. Over to you 2 Hello, my friend I’m writing this email to tell you about the products that you have interest and I bought or used them recently. I will make a list to you…

Edited by Foxit PDF Editor Copyright (c) by Foxit Software Company, 2004 - 2007 For Evaluation Only. STAGE 3 145 LESSON 25 SYLLABLE* There are three syllables in the word "expensive" : "ex - pen - sive", and two syllables in the word "husband" : "bus - band". HOW MANY SYLLABLES ARE THERE IN THE WORD "EXPENSIVE" ? There are three syllables in the word "expensive" HOW MANY SYLLABLES ARE THERE IN THE WORD "HUSBAND" ?/ There are two syllables in the word "husband" We say "cheaper than",…

New forms of media and the network society The society today can be called network society due to the massive influence that the internet has in everyone’s life. The internet is nowadays one of the most powerful industries in our world. There are several examples of persons who made huge amount of moneys by creating a website or something related with the internet, like some applications. In the past there were many revolutions that changed the way of living, the way of producing,…

need…? * I’d better… * Why don’t you…? * We could just… * You might as well… Activity 4 - Who vs. That vs. Which ------------------------------------------------- - Who refers to people, That and Which refer to groups or things. ------------------------------------------------- Examples: ------------------------------------------------- Julie is the one who rescued the cat. ------------------------------------------------- Bob is on the team that won first…

Computador Software de Computador Eletrônicos de consumo Fundação Califórnia, Estados Unidos (1 de abril de 1976, como Apple Computer, Inc.)1 Fundador(es) Steve Jobs Steve Wozniak Ronald Wayne2 Sede Apple Campus Cupertino, Califórnia, Estados Unidos Filiais 317 lojas de varejo Pessoas-chave Tim Cook (CEO) Empregados 49 400 (2010)3 Produtos Lista de produtos Mac iPhone iPad iPod Apple TV Watch OS X Yosemite iLife iWork iOS Pay Subsidiárias Braeburn Capital FileMaker Inc. Beats…

dollars an hour to use one. We made some of our money during the summers, when we worked for computer companies. excitement - волнение; age [ei ] - возраст; cost - стоил; My friend Paul knew a lot more about the machines than I did. I was more interested in the programs. But I learnt from him. One day in 1972, when I was sixteen and he was nineteen, he showed me something that he was reading. It was about a company called Intel that had a new microprocessor [,maikr u'pr…

in the morning 5. How are your classes? My classes are good 2) Correct the mistake in set of sentences. Example: He’s a chef. He works for a construction company. He builds houses. He’s a carpenter. He works for a construction company. He builds houses. 1. Carmen is a salesperson. She works for an airline. She serves drinks to passengers. She’s a stewardess. She word for an airline. She serves drinks to passengers 2. I work for World Travel. I’m a receptionist. I take people…

Disney 1. BRaND NEW Day DeMI LOVATO Written by Kara DioGuardi and Mitch Allan Published by Wonderland Music Company, Inc. (BMI)/ Walt Disney Music Company (ASCAP) Produced by Kara DioGuardi and Mitch Allan City, CA Mixed by Brian Malouf at Cookie Jar Recording, Studio Where you gonna go Where you gonna go Oh, oh Last year’s old news heart I’m breaking out my six-string and playing from my It’s not déjà vu Cuz it’s another summer, that’s how this chapter starts …