Metaphors We Live By

Brasileiro de Educação Médica, 2007, Uberlândia. Rev Bras Educ Med 2007; 31:773-774. [ Links ] 19. Siqueira-Batista R, Gomes AP. Antimicrobianos: guia prático. Rio de Janeiro: Rubio; 2005. [ Links ] 20. Lakoff G, Johnson M. Metaphors we live by. Chicago: University of Chicago Press; 1980. [ Links ] 21. Vaz NM, Faria AMC. Guia incompleto de imunobiologia. BH: Coopmed, 1993. [ Links ] 22. Gershon RK, Carter RL, Kondo K. On concomitant immunity in…

power of the customers Don’t acknowledge the growing power of the channels and other power of the channels and other stakeholders Don t acknowledge the new social Don’t acknowledge the new social media world and their growing social responsibilities WE NEED TO…. MARKETING 1.0 vs MARKETING 2.0 vs MARKETING 3.0 MARKETING 1.0 Product‐centric Marketing M k i Objective Enabling Forces How companies see the market Key marketing Key marketing concept Company marketing…

This is about as near as may be to a state of mind in which something is present, without compulsion and without reason; it is called Feeling. Except in a half-waking hour, nobody really is in a state of feeling, pure and simple. But whenever we are awake, something is present to the mind, and what is present, without reference to any compulsion or reason, is feeling. Second, imagine our dreamer suddenly to hear a loud and prolonged steam whistle. At the instant it begins,…

readers come across this book, “The Hidden Connections” many would wonder what it is all about. It brings forth a “new understanding of life” by presenting a “conceptual framework that integrates life’s biological, cognitive, and social dimensions” (Capra, 2002, p.Xvi). It also brings forth and offers a clear, systematic approach to some of the concerning issues we face that are having negative global impacts especially in this modern world of ever changing technology. This essay also…

artigos A doação renal em textos científicos: entre as metáforas do presente e da mercadoria Luciana Freitas Fernandes1 Idilva Maria Pires Germano2 FERNANDES, L.F.; GERMANO, I.M.P. Kidney donation in scientific texts: between the metaphors of gift and commodity. Interface - Comunic., Saude, Educ., v.15, n.38, p.765-77, jul./set. 2011. This study consisted of a literature review that examined discursive production on kidney transplantation with a living donor. It sought to understand…

e ao conteúdo objetivo da sentença. Na [...] perspectiva argumentativa, portanto, uma mesma sentença pode ter vários significados, dependendo do seu uso. (2008, p. 142) Já a Semântica Cognitiva aparece na década de 80, com a publicação de Metaphors we live by, de George Lakoff e Mark Johnson (1980, 2002). Essa perspectiva sustenta que a nossa linguagem, as nossas ações e o nosso pensamento são estruturados por metáforas. Ela compreende "[... o] pensamento como estruturado por esquemas…

your best. Upper Saddle River, NJ • Boston • Indianapolis • San Francisco New York • Toronto • Montreal • London • Munich • Paris • Madrid Capetown • Sydney • Tokyo • Singapore • Mexico City www.it-ebooks.info Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and the publisher was aware of a trademark claim, the designations have been printed with initial capital…

Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love Eat, Pray, Love ALSO BY ELIZABETH GILBERT Pilgrims Stern Men The Last American Man Eat, Pray, Love Eat, Pray, Love VIKING Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, U.S.A. Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Ireland, 25 St

com/services/cynefin ckurtz@us.ibm.com snowded@uk.ibm.com (corresponding author) We challenge the universality of three basic assumptions prevalent (in our view) in organizational decision support and strategy: assumptions of order, of rational choice, and of intentional capability. We describe the Cynefin framework, a sense-making device we have developed to help people make sense of the complexities made visible by the relaxation of these assumptions. The Cynefin framework is…

survive by establishing a homeostasis between microbial neighbors and local environments. A microorganism can respond to environmental stimuli using metabolic exchange—the transfer of molecular factors, including small molecules and proteins. Microbial interactions not only influence the survival of the microbes but also have roles in morphological and developmental processes of the organisms themselves and their neighbors. This, in turn, shapes the entire habitat of these organisms.…