Marketing metrics

marketo.com Definitive Guide to Marketing Metrics and Analytics Contents Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Part 1: Measurement Builds Respect and Accountability Why Now Is The Time For Marketing Metrics Part 2: Planning for Marketing ROI Step One: Establish Goals and ROI Estimates Up-Front Step Two: Design Programs to Be Measurable Step Three: Focus on the Decisions that Improve Marketing Part 3: A Framework for Measurement Where Metrics Go Wrong The Right Metrics Part 4: Revenue Analytics Define the Revenue Cycle Revenue Cycle Metrics That Matter Revenue Performance Management Metrics 3 4 7 9 11 15 16 17 19 21 23 24 29 33 Part 5: Program Measurement Why Measuring Marketing Programs is Difficult Method One: Single Attribution (First Touch / Last Touch) Method Two: Single Attribution with Revenue Cycle Projections Method Three: Attribute across Multiple Programs and People Method Four: Test and Control Groups Method Five: Full Market Mix Modeling Program specific metrics – what you should measure and track Conclusion: Program Measurement Applied Part 6: Marketing Forecasting Part 7: Dashboards Part 8: Implementation • People, Process, and Technology People and Culture Process Technology Conclusion Key Lessons to Improve your Performance, Profitability, and Credibility with Marketing Metrics and Analytics 37 38 40 41 44 46 48 49 50 51 55 59 60 62 64 65 66 © 2011 Marketo, Inc. All rights reserved. 2 …

Using ITIL® at the IRS: A business journey Case Study January 2011 © The APM Group and The Stationery Office 2011 2 Using ITIL® at the IRS: A business journey Contents Introduction The beginnings Making the training work Going forward Acknowledgements Trademarks and statements 3 3 3 4 4 4 © The APM Group and The Stationery Office 2011 Using ITIL® at the IRS: A business journey 3 Introduction The Internal Revenue Service (IRS) is a bureau of the…

women’s apparel market, by selling clothes and accessories of major manufactures with competitive prices. Lojas Marisa today has 10.000 employees and over 280 stores nationwide. Their strategic plan is to double the number of stores by 2015. There is also speculation that they are looking to buy a very large shoe store in Brazil. Marisa today is number 4 in the retail market. They trade in the Brazilian Stock exchange as AMAR3. At this moment they are into a major cost cutting…

Examples of project evaluations CD/DVD with business plan template Executive Summary/Introduction The purpose of the business plan is to assist park management and staff at Stewart Lake State Park in making decisions regarding the management, operation, and development of park resources. This plan focuses on the financial impacts of management decisions. Information from this document will be used to inform State park management and State legislators of financial impacts at…

2005-06 reference document Contents Corporate governance — 10 Activity report — 46 Social and environmental data — 86 Risks and risk management — 104 Financial report — 124 Additional Information — 248 This document is an unofficial translation of the French Document de Référence, which was filed with the French Autorité des Marchés Financiers on June 29, 2006, in accordance with article 212-13 of the AMF General Regulations. This unofficial translation has been prepared by Air…

AIRLINE METRIC CONCEPTS FOR EVALUATING AIR TRAFFIC SERVICE PERFORMANCE Report of the Air Traffic Services Performance Focus Group (ATSP FG) CNS/ATM Focused Team (C/AFT) February 1, 1999 CNS/ATM Focused Team ATSP Focus Group February 1, 1999 2 Executive Summary The Communication Navigation Surveillance/Air Traffic Management Focused Team (C/AFT) formed the Focus Group (FG) on Air Traffic Service Performance (ATSP) to facilitate global airline consensus on the basis for…

[pic] Wendy’s Analysis Khalid Al-Ajmi Neil Commerce Terrell Matthews Anil K Cheerla MBAD 271: Strategic Management Professor Gary Bojes Table of Contents Executive Summary 3 Background 4 Mission Statement 4 Vision Statement 4 Analysis of Strengths: 5 Strength 1 5 Strength 2 6 Strength 3 7 Analysis of Weaknesses 8 Weakness 1 8 Weakness 2 9 Weakness 3 10 Summary of Strengths and Weaknesses 11 Internal Factors Framework 12 Three Core…

Bryant Jeroen Hinfelaar Dan Keldsen Damien Roger A. Shepherd Morten Povlsen Lars Zahl Elin Mørch Langlo Xuemei Tian Harry Verwayen Riccardo Bonazzi André Johansen Colin Bush Alexander Korbee J Bartels Steven Ritchey Clark Golestani Leslie Cohen Amanda Smith Benjamin De Pauw Andre Macieira Wiebe de Jager Raym Crow Mark Evans DM Susan Schaper Are you an entrepreneurial spirit? yes _______ no _______ Are you constantly thinking about how to create value and build new businesses, or…

brand in each segment that we serve for our associates, guests, and owners. They support their mission and goal by adhering to a set of core values that characterizes their culture. They manage, franchise, own and develop Hyatt branded hotels, resorts and residential and vacation ownership properties around the world. As of December 31, 2010, the company's worldwide portfolio consisted of 453 properties. 1.1 Company History Hyatt was founded by Jay Pritzker in 1957 when he…

Name: Vivian Leite Piccolo Postgraduate Diploma in Management 1 Table of Contents Introduction................................................................................................................................3 Brief History of Zara..................................................................................................................3 Economic Sector of…