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1. João: Our work is abou advertising.
2. Inês: But what is advertising? Sílvia: Advertising is a type of persuasive message that is designed to motivate consumers to buy a product. The advertising industry uses specific techniques to appeal to their target audience.
3. João: Now we are going to show a list of advertising techniques.
4. Marília: Testimonial
A famous personality is used to endorse the product. Like you can see in these pictures Brad Pit was used by the brand to try to sell the watch.
5. Inês: SNOB APPEAL
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous life style.
6. Sílvia: BRIBERY
Bribery seems to give a desirable extra something. We humans tend to be greedy.
7. João: WIT AND HUMOR
Customers are attracted to products that divert the audience by giving viewers a reason to laugh or to be entertained by clever use of visuals or language.
8. Marília: Bandwagon is a form of propaganda that exploits the desire of most people to join the crowd or be on the winning side, and avoid winding up the losing side. Few of us would want to wear nerdy cloths, smell differently from everyone else, or be unpopular.
The popularity of a product is important to many people. Even if most of us say we make out own choice when buying something we often choose well-advertised items- the popular ones. Advertising copywriters must be careful with the bandwagon propaganda technique because most of us see ourselves as individuals who think for themselves. If Bandwagon commercial is to obvious, viewers may reject the product outright.

9. Inês: Cause Marketing - Cause advertising, links a brand and its products and services to a social cause or issue.
Cause advertising refers to a type of advertising involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.
10. Sílvia: Facts and Statistics
Here, advertisers use numbers, proofs, and real