Seductive cover: the enunciation of luxury in vogue

CAMILA ZANOELO

SEDUCTIVE COVER: the enunciation of luxury in Vogue

UNIVERSIDADE DO VALE DO RIO DOS SINOS – UNISINOS
CENTER OF COMMUNICATION
SOCIAL COMMUNICATION COURSE – JOURNALISM

CAMILA ZANOELO

SEDUCTIVE COVERS: the enuntiation of luxury in Vogue

São Leopoldo, Brazil
2007.

CAMILA ZANOELO

SEDUCTIVE COVERS: the enunciation of luxury in Vogue

Monograph presented to the University of Vale do Rio dos Sinos - UNISINOS, in 2007, as a partial requirement for obtaining a bachelor's degree in Social Communication with specialization in Journalism. Translated by Camila Zanoelo, in January 2010, as part of the application requirements for the Media and Journalism Master Degree at Erasmus University.

Advisor: José Reckziegel

São Leopoldo, Brazil
2007.

ACKNOWLEGMENTS

My dear mother gave me emotional support at all times I needed. To my colleagues who went through the same difficulties, and shared their knowledge especially Renata Vanin. My Advisor, José Reckziegel, for the attention, support and words of encouragement during the course of my work.

ABSTRACT

The work Seductive Covers: The enunciation of luxury in Vogue aims to evaluate the discourse of Vogue through the analysis of their covers, the concepts of reading contract and analysis of discourse theorized by Eliseo Verón. Based on the theories of journalism we emphasized its great influence on the daily life of contemporary society. These considerations are intertwined with the concepts of communication and journalism, especially from the standpoint of the magazines that target women differently, requiring a specialized content,