Marketing plan

Apresentacao Power Point -Marketing Plan
[Name]

Market Summary
• Market: past, present, & future
– Review changes in market share, leadership, players, market shifts, costs, pricing, competition Mass Market/
Followers
Number of customers Early Adopters/
Pioneers

End of Life

Time

Product Definition
• Describe product/service being marketed Competition
• The competitive landscape B

A

Price

– Provide an overview of product competitors, their strengths and weaknesses – Position each competitor’s product against new product

C

D

Performance

Positioning
• Positioning of product or service
– Statement that distinctly defines the product in its market and against its competition over time

• Consumer promise
– Statement summarizing the benefit of the product or service to the consumer

Communication Strategies
• Messaging by audience
• Target consumer demographics

Packaging & Fulfillment
• Product packaging
– Discuss form-factor, pricing, look, strategy – Discuss fulfillment issues for items not shipped directly with product

• COGs
– Summarize Cost of Goods and highlevel Bill of Materials

Launch Strategies
• Launch plan
– If product is being announced

• Promotion budget
– Supply back up material with detailed budget information for review
Phase 1
Phase 2
Phase 3

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

Public Relations
• Strategy & execution
– PR strategies
– PR plan highlights
– Have backup PR plan including editorial calendars, speaking engagements, conference schedules, etc.

Advertising
• Strategy & execution
– Overview of strategy
– Overview of media & timing
– Overview of ad spending

Other Promotion
• Direct marketing
– Overview of strategy, vehicles & timing
– Overview of response targets, goals & budget

• Third-party marketing
– Co-marketing arrangements with other companies • Marketing