Market goods and services internationally

ILSC - International Language Schools of Canada - Brisbane

Market goods and services internationally Andre Castro

November 2012

Table of contents

1.Introduction……………………………………………………………………………………………………………………….

2. Step 1 – Access marketing plan for specific international target market……………………………………
3. Indentified and select range of marketing activities……………………………………………………………………….
3.1. Website Design……………………………………………………………………………………………………………
3.2. Search Engine Optimization……………………………………………………………………….
3.3. Social Media……………………………………………………………………….……………………………………………………………
3.4. Content Creation and Promotion……………………………………………………………………….
4. Analysis of the activities against cultural and social considerations, costs and viability…………………
5. Select appropriate marketing activities based on analysis/ Summarised select marketing activities, cost and rationale……………………………………………………………………….………………………………………………

1. Introduction

This report is based on research that establishes an international target market of the Brazilian brand of thongs Havaianas.

The product was analysed in all components of a marketing plan, which includes, possible marketing activities that could be used and would adapt better to the Australian market where the brand is inserted.

The analysis done took in consideration cultural, social, ethical and legal factors, as well safety requirements that are important for the market where the brand is inserted. The report also includes a suggestion for the potential best marketing mix for the product.

The report covers all the steps of the adjustment of the brand as well as monitoring performance, evaluating effectiveness of marketing activities, documenting any implications and adjusting the components of the strategy where needed.

2. Step 1 – Access marketing plan for specific international target market

The chosen product to work with is the Brazilian brand of flip flops called Havaianas. The market plan will be developed