Disney

Company profile assignment

DISNEYLAND

In 1930s, Walt Disney wanted to build a kiddieland park structured around his cartoon characters in his movie studio in Los Angeles. The idea grew from visits to local amusement parks with his young daughters and especially from his intense dislike for Coney Island and its disorganized atmosphere. Disney envisioned a new kind of park—a clean, safe, friendly place where children and adults could have fun together. During World War II, when the studio moved to Burbank, he wanted to include an amusement area, but the heavy new investments coupled with the loss of overseas film markets ruled that out. In 1948, Disney’s longtime fascination for miniature trains provided some planning and direction as he wanted an actual railroad to define the perimeter of the park. That same year, he wrote down his initial ideas.
What Disney had in mind for his unnamed amusement park was an extremely sentimental place where children could experience the culture of past generations and where adults could relive their own or their parents’ childhood. The park would have a Main Village, a Western Village, an Indian Village, an Old Farm, and a Carnival section, and people would be able to travel from one theme area to another via a horse car, stagecoach, surrey, or buckboard.
In 1951, Disney decided to call his park “Walt Disney’s America” and focus on highlights of American history. At the same time, he was working on another project for a traveling exhibit called “Disneylandia”. by 1952 a master plan for “Walt Disneyland” had evolved, and Disney formed WED Enterprises, a personal corporation with the initials of his own name, to design the park and keep its activities separate from the studio. In 1953, the park was called “Disneyland”. Disney turned to television for financing and made a deal with ABC for cash, guaranteed loans, and a weekly series in which he would be free to promote the park. To meet the $11 million construction costs,