Develop organisational marketing objectives

Assessment 1
Develop Organisational Marketing Objectives
Task A
1) In my opinion about Starbucks mission statement we have to consider everything related to them about the coffee, so , first of all the quality is not good, but the service was fine. The problem, I think is about the ingredients, beans, milk, etc.
Starbucks’ mission statement could be blamed for its challenge in Australia because the promise to deliver good quality products however that promise was not delivered. In addition to the poor quality they charge premium prices as well, that indicates that they couldn’t care less about their customers.

2) A situational analysis usually should include:
SWOT analysis – See question 6
PEST analysis –Australia has a stable political,technological and economic environment. But, the socio-cultural aspects were neglected by Starbucks.
Competitor analysis – the Starbucks should aim to provide better quality for more affordable prices and deliver better services as well.
Review of the firm’s current goals and objectives- Due to Starbucks’ current circumstances, i.e. they closed down the majority of their cafes, it is difficult to determine their goals and objectives. Starbucks may close down the rest of their shops; may maintain them to survive or re-brand themselves and get back to competition.

3) The law governing the sales of goods and services: Sale of goods Act (NSW)
Competition law &Consumer protection and complaints handling: Fair trading Act (NSW) and Consumer and Competition ACT 2010

4) Strategic direction: taking on the world: can a café provide great time for all of its customers?
Most importantly, can a business grow while maintains an ethically sound approach to trade?
It looked like Starbucks’ strategic direction intended to sustain growth by continuing the development of their image.

5) They didn’t seem to pay much attention to product optimization. In short, they just took what worked in USA and Europe, and tried it here.