Business plan- snack

IBMS 2009-2010 | Module 10
Business Plan
Mr. v.d. Linden, Mr.Galama

Euro

Executive summary

The € 1 Snack Café will be formed in February 2010 as a GmbH, which is close to the Limited Liability Company. The first shop will be opened in the city of Munster in Germany. The € 1 Snack Café will offer convenience food and drinks for € 1 per product. This project comes in response to the luck of customized student restaurant in the country in general and in the city of Munster in particular given that this city has the reputation of a student city. This business plan developed by three young entrepreneurs is the initial idea of an established entrepreneur whose support in collecting information has been determining. On completing the plan, the initiator intends to implement it according to our recommendations.
This project comes in response to the luck of customized student restaurant in the country in general and in the city of Munster in particular given that this city has the reputation of a student city. To achieve its business purposes, the € 1 Snack Café has developed a unique concept: the unit cost for all product is € 1 and the restaurant works in the form of a self-service; in addition, customers are offered internet facilities as this service is directly related to their school and daily activities or hobbies. The business is at start-up level and due to the uniqueness of the concept, it needs to cut operating costs. Therefore, the company will recruit 6 students non-FTE on the basis of € 400 monthly payment.
As stated above, the primary target group is the students of Munster. This choice of this target group is first based on their considerably big number – about 55.000 – and secondly, on their eating and buying habit.
Indeed, due to the hard cost of student life there is a tendency to buy less expensive food products. Moreover, student culture in Germany also includes buying and eating outside. These facts