Business plan model

Structure 1. Cover Sheet 2. Title Page 3. Table of Contents 4. Executive Summary Business Description 5. Business Overview 6. Products & Services 7. Location 8. Ownership Structure 9. Intellectual Property 10. Web Presence Management 11. Team Introduction 12. Executive Resumes 13. Responsibility Chart 14. Professional Services Section 15. Advisory Board Finances 16. Loan Applications 17. Capital Equipment & Supply List 18. Balance Sheet 19. Breakeven Analysis 20. Pro-Forma Income Projections 21. Three Year Summary 22. First Year Financials by Month Second and Third Year Financial 23. Projections by Quarter Assumptions Upon Which Financial 24. Projections are Based 25. Pro-Forma Cash Flow 26. Chart of Accounts 27. Banking Information 28. Accounting Standard Summary of Financial Needs 29. Section 30. How Much Capital Is Needed? 31. Why Is Capital Needed? 32. How Will Capital Be Used? 33. Offering to Investors

Marketing 46. Executive Marketing Summary 47. Situational Analysis 48. SWOT Analysis 49. Marketing Objectives 50. Marketing Strategy 51. Marketing Action Program 52. Marketing Financial Forecast 53. Marketing Controls 54. Current Marketing Macro Enviornment 55. Market Analysis 56. Consumer Analysis 57. Objectives 58. Marketing Research Resources 59. Future Marketing Scenarios 60. Company Name Reasoning 61. Phone Number Reasoning 62. Website Name Reasoning 63. Trademarking 64. Customer Service 65. Public Relations 66. Branding 67. Packaging 68. Sales Incentives and Promotions Web Marketing 69. Keyword List 70. Keyword Commercial Intent List 71. Competitor Site Analysis 72. 73. 74. 75. Search Volume Analysis Google First Page Analysis Web Development Plan Optimization Plan

Production 76. 77. 78. 79. Object of Production Agent of Production Method of Production Space for Production

Competition 34. Competitor Array 35. Competitor Profiles 36. Competitor Pricing 37. Competitor Positioning 38. Business Position 39. Product 40. Competitor Product Menu 41.