Attiqbal

Abstract: The stabilization of the economy experienced after a period of high inflation, allowed the companies generally expand in these 14 years of age of the Real, with the emergence of a large number of business conglomerates in all sectors, including retail trade, after two decades, we can see that the sector had strong changes with the emergence of large retail chains, with sales increasing driven by an increase in the number of consumers who ascended to the consumer world. In this context, for the analysis of business management stores Homes Bahia, performed a literature search exploratory case study, concluding that the network Polish retailer Samuel Klein, against all modern management techniques, and survives leads this market with a huge gap, and the main difference to be returned to a vendor low-income people, who are often unable to prove income. With it we will see what is the secret the company's success in a market considered by many companies, high-risk by the propensity to consumer default, but that cost R $ 372 billion dollars in 2003. Keywords: Sales. Success. Market. Knowledge Area: Applied Social Sciences.
Introduction
The company is family run, and not give up addition, although considered outdated, this type of management has worked in the company, despite the mishaps that occurred during their existence. In 1997, during a period of crisis company, facing liquidity problems and distrust of market players (banks and suppliers), was forced to make some fixes on his route, reviewing the turnover 60 stocks for 45 days, closing stores deficit, and laying off more than 2,000 employees. This caused a climate of distrust in the market, which now question the debt and the numbers presented by the company, reaching some banks to close their doors for the company. With a wafer closed, its founder, for the first time, was forced to open the company to an external audit. According to experts, its growth, with the acquisition of several companies in