Appleinc

Contents

1- Introduction

* Brief explanation about the company

2- The company

* Company history

3- The Market Environment

* Market share * SWOT analysis

4- The competition

* The Company competitors * The company efforts and advantage

5- Marketing strategy and Tactics of the Company

* The use of 4Ps by the company * The company corporate strategy and tactics

6- Competitive strategy of the company

* Company profitability * Cost leadership and differentiation

7- Evaluation of the company´s Strategies

* Customers and Users * Social contribution * Innovation * Commitment * Team work

8- Conclusion

* Overall and simply explanation of the company

9- References

* Material used for the coursework research

Introduction

Apple is a North American multinational company, which works in computer design, software products and electronic devices related to the consumption of the target market. The apple is widely recognized for reinvention and manufacturing of computer brand Apple Macintosh, a computer that contains its own operating system such as Mac OS and many other commodities.

Company

Two lovers of computing technology created Apple on April 1, 1976 in Cupertino, California Steve Jobs and Steve Wozniak. Apple Inc. dispute in the three main markets for digital media: personal computers, music devices, mobile communication devices and services.
Since its inception Apple operates in approximately 200 to 250 stores in five countries, the company has an online store where all products can be found and sold, especially the hardware and software products. The company "ITunes Store" offers items such as videos, music, audiobooks, movies, games, TV shows, podcasts and many other options that can be downloaded using the iTunes program on Windows or Mac, as well as on the "iPhones" or portable media player "iPods."
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