The Firm

Red Bull Section 1: Introduction 1.1 Company Introduction In 1982, Dietrich Mateschitz became aware of products called “tonic drinks”, which enjoyed wide popularity in Asia. In 1984 he founded the company Red Bull GmbH. More than a billion cans of Red Bull are consumed each year. Red Bull was made for moments of increased physical and mental stress and improves endurance, alertness, concentration and reaction speed. It is very high in sugar (27 grams), and also contains…

4 MANAGEMENT DECISION 32,2 Has today’s dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing Christian Grönroos approach to marketing which eventually has entered the marketing literature[2, 4-14]. A paradigm shift is clearly under way. In services marketing, especially in Europe and Australia but to some extent also in…

Preface 1 xiii Introduction 1 1.1 What is game theory? 1 An outline of the history of game theory John von Neumann 3 1.2 The theory of rational choice 4 1.3 Coming attractions 7 Notes 8 3 I 2 Games with Perfect Information 9 Nash Equilibrium: Theory 11 2.1 Strategic games 11 2.2 Example: the Prisoner’s Dilemma 12 2.3 Example: Bach or Stravinsky? 16 2.4 Example: Matching Pennies 17 2.5 Example: the Stag Hunt 18 2.6 Nash equilibrium 19 John F. Nash, Jr. 20 Studying…

foundation for what will follow. First, it focuses on the goal of the firm, followed by a review of the legal forms of business organization. Ten principles that form the foundations of financial management then follow. CHAPTER OUTLINE I. Goal of the firm A. In this book we will designate maximization of shareholder wealth, by which we mean maximization of the total market value of the firm's common stock, to be the goal of the firm. To understand this goal and its…

customers at the low end of markets. Ironically, two of the fundumentul puradigms of good management-the importance of listening closely to customers cind the necessity of bringing to market a regular flow of improved products that can he sold (it higher profit margins-are the reasons why well-managed companies have consistently fuilrd Ltihen cwlfronted by disruptive technologies in their markets. Recent studies of how some of the most respected and powerful institutions in the…

The Developing Economies, XL-4 (December 2002): 435–66 THE GLOBAL BANK MERGER WAVE: IMPLICATIONS FOR DEVELOPING COUNTRIES GARY A. DYMSKI This paper reconsiders causes and implications of the global bank merger wave, especially for developing economies. Previous studies of the global bank mergers—that is, mergers between banks from different nations—had assumed that these combinations are efficiency-driven, and that the U.S. case defines the paradigm for all other nations’ banking…

IL Consumer electronics manufacturers survey (combined) A. Survey The following questions have been asked of the participants: 1. What are your company's top five reasons for accepting product returns? 2. What are your company's top five reasons for disputing or denying chargebacks to your customers (retailers or distributors)? 3. What are your company's return rates (preferably calculated as a percentage of units sold) for the electric or electronic products that you are…

The current issue and full text archive of this journal is available at www.emeraldinsight.com/0955-534X.htm EBR 18,4 Marketing strategy: taxonomy and frameworks Adel I. El-Ansary Coggin College of Business, University of North Florida, Jacksonville, Florida, USA Abstract Purpose – The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes.…

DOUGLAS B. HOLT Brands and Branding Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image, a supplementary task that can be isolated from the main business of product management. This note provides an alternative perspective, arguing that: • • • • •

Publishers, Boston. Manufactured in The Netherlands. The Event Study Methodology Since 1969 JOHN J. BINDER Department of Finance (MC 168), College of Business, University of Illinois-Chicago, 601 S. Morgan St., Chicago, IL 60607-7124 Abstract. This paper discusses the event study methodology, beginning with FFJR (1969), including hypothesis testing, the use of different benchmarks for the normal rate of return, the power of the methodology in different applications and the…