Short Paper Qualidade

benefícios econômicos maiores que os custos. Palavras-chave: marketing, turismo, investimento. 7 ABSTRACT Brazil has been experiencing great growth of sports marketing primarily due to the arrival cup 2014 and the olympics in 2016. This paper presents the direction was introduced as the development of sports marketing in Brazil. Sports marketing includes actions for the practice and dissemination of sports, clubs or associations are for promoting events or tournaments,…

adopt a technological leadership attitude. In this context, it is important that technology should be properly managed, in order to be source of competitive advantage. This paper aims to evaluate, through the case study methodology, the alignment between business strategy and technological innovation strategy. Thus, this paper encompasses concepts of strategic alignment between business and technology, which are adapted and applied in the selected case that is a very representative of…

pagina da Adobe. Limpar o fundo da figura, tirar sujeira c. Mudar as legendas no paintbrush d. Importar no coreldraw e exportar como EPS No modo vetor, formato texto (não curvas), permitir compactação JPEG (formato PS 3), qualidade baixa. 3.2 FIGURAS NO COREL-DRAW As caixas de texto devem ser digitadas de tal forma que não fique uma linha tracejada em torno delas. Para isso basta clicar no ícone de texto, clicar no ponto onde ser quer…

production and sale of paper, cardboard boxes and packaging, founded on 22 November 1983.Genuinamente Ceará, its founder Dr. Paulo Correa, began practically with a bustle and a band saw. Their activities were started in a small shed located in the neighborhood of Jacareacanga in Fortaleza. Currently COBAP has two seats (matrix and branch) located in the industrial district of Maracanaú. The branch is responsible for the collection and preparation of the raw material - scrap of paper /…

atribuindo sua legítima importância e distinção no mercado. Palavras–Chave: Marca, Marketing, Valor, Globalização, Consumidor ABSTRACT This paper proposes a reflection on brands as a strategic marketing element generating competitive differentiation. As the brands are in a global scenario and "commoditized", with a growing complexity in the business environment, with a short life cycle of products and services, with digital communication; intense relationship through the network. Large…

de gases causadores do efeito estufa. Entretanto, segundo Eric Maskin, um dos três vencedores do Prêmio Nobel de Economia de 2007, "Sociedades não devem contar com as forças do mercado para proteger o ambiente ou fornecer um sistema de saúde de qualidade para todos os cidadãos (…) O mercado não funciona muito bem quando se trata de bens públicos", disse Maskin.3 Pesquisas mais atualizadas no campo da teoria econômica, como as de Stiglitz, já deixaram claro que a mão invisível, que…

Working Papers e Discussion Papers do IESE, que foram descontinuadas a partir de 2010. As opiniões expressas através dos artigos publicados nesta Colecção são da responsabilidade dos seus autores e não reflectem nenhuma posição formal e institucional do IESE sobre os temas tratados. Os Cadernos IESE podem ser descarregados gratuitamente em versão electrónica a partir do endereço www.iese.ac.mz. “Cadernos IESE” Edited by IESE’s Scientific Council The Collection “Cadernos IESE”…

automobile companies three types of Just-in-Time, which are discussed in this paper: the traditional JIT, the sequenced JIT and the JIT by kits. Another issue that will be considered is how JIT is applied for those products with low value (items C in the ABC chart). Of course, the strategy adopted in that case must be different from the one for high value products, as engines for instance. Finally we will make a short description on the information systems for Just-in-Time that…

de Clientes Atender sempre visando a meta global dos indicadores dos Processos do Sistema de Gestão de Qualidade Fabricação do papel com qualidade visando sempre a conservação do meio ambiente. MISSÃO Nós da H.R.A.Papéis estamos comprometidos com o fornecimentos de produtos e serviços que satisfaçam nossos clientes e com a melhoria continua do nosso sistema de gestão de qualidade. Sumário Cap. 1- Processo de produção de Cartão 1.1- Preparação de Massa…

PROPERTIES OF METHYL BIODIESEL FROM CRAMBE ABYSSINICA HOCHST OIL ABSTRACT: Crambe is an oleic plant that presents a high content of oil and a short productive cycle, being this crop appointed as a high potential for the biodiesel production chain. With this, the need of evaluating the properties of the biodiesel obtained from the crambe oil is shown. This paper aim’s investigating some parameters like the kinematic viscosity, density, heat value, flash point and a study of the oxidative…