Análise de viabilidade mercadológica de automóveis elétricos híbridos plug-in no brasil

Além disso, algumas variáveis são consideradas estocásticas, de forma que o potencial de mercado é dado por uma distribuição de probabilidades. O resultado final, obtido através da simulação de Monte Carlo, mostra que a participação de mercado teórica desses automóveis é muito pequena. Entretanto, a evolução tecnológica das baterias bem como políticas governamentais de incentivo podem viabilizar o uso de tais veículos no futuro. PALAVRAS-CHAVE: Simulação. Engenharia econômica. Veículos automotores. ABSTRACT This paper presents an analysis of marketing viability of a specific category of electric vehicles not yet available in Brazil: the plug-in hybrid electric cars. These vehicles combine the flexibility of the traditional hybrid electric vehicles, being able to use liquid fuels as much as electricity, with the potential to completely neutralize pollutant emissions, since the use of the internal combustion engine is optional. The objective of this paper is to analyze which would be the market share of the vehicles in study in the sales of new cars in Brazil, in case they were available. The analysis is based on the net present value of the additional investment to purchase a plug-in hybrid electric car. The reasoning behind the calculation is that the electric vehicle has a higher price, but provides operational savings over its lifetime. The consumer will purchase a car of this category according to the wealth generated by investment. In order to make a…

Political Pedagogical Project; they consist of an interdisciplinary aspect of the “research-intervention” type, a procedure that is essential for fulfilling fundamental aspects in Continuous Training projects for music teachers working with children, which are: 1. making a diagnostic, procedural and final evaluation; 2. making a link between the teaching-investigation work being conducted at the school and the research-teaching work occurring at the University; 3. treating the important…