Paper 4ps

Definimos o mix de marketing como um conjunto de instrumentos de marketing, táticos e controláveis, que a empresa utiliza para gerar o resultado que pretende conseguir no mercado-alvo. (Kotler, Hayes, Bloom, 2002, p. 11). 2.1 Mix de Marketing 2.1.1 Os 4Ps de Marketing Primeiro “P” Produto Produto é qualquer coisa que possa ser oferecida e que satisfaça necessidades e desejos de um mercado. Produto inclui não só bens ou serviços, mas também marcas, embalagens, serviços aos clientes…

Eduardo S.; REIS, Leticia M. T. V.; MACHADO, Leonardo R.; FERREIRA, Virgílio J. M. – Gestão de estoques: otimizando a logística e a cadeia de suprimentos. Rio de Janeiro: E-papers Servicos Editoriais Ltda., 2006. FILHO, João Severo - Administração de logística integrada: materiais, PCP e marketing. Rio de Janeiro: E-papers Servicos Editoriais Ltda., 2006. CABRAL, José Saraiva - Organização e gestão da manutenção: dos conceitos à prática. 3ª ed. Lisboa: Lidel Edições Técnicas, 1998 …

business of rail transport but in the industry of transport in general they were still competing with the likes of cars and public transport. Levitt is said to be one of the founders of the marketing discipline, and contributed to the making of the 4Ps framework that transactional marketing is based around. [edit] Introduction A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the product or service.…

espaço. A Toyota, ainda nos anos 40s e 50s focou na eliminação do desperdício do tempo e material de cada etapa do processo produtivo, desde a entrada da matéria prima até o produto acabado. Segundo Ohno (1997), o modelo do TPS está baseado nos chamados 4Ps: Philosophy filosofia, Process - processo, People and Partness - pessoas e parceiros e Problems Solve - solução de problemas. O problema é que grande parte das empresas pensam que estão trabalhando de acordo com o modelo do TPS,…

Abstract This paper presents a program for consideration of the soil-structure interaction in the spatial analysis of frame structures. The method is based on the assumption of Winkler, which allows discrete adjacent springs to the shallow foundations simulating the influence of the settlements of support in three-dimensional structures. Although the model is in 3D and thus all the six degrees of freedom of each support may suffer displacements due to a settlement, in this paper, the…

consumidores, devido sua facilidade no acesso as buscas de seus produtos bom atendimento e competência de seus colaboradores. PALAVRAS- CHAVE: E-commerce, planejamento estratégico, mix de marketing, analise Swot, HM Parfum. ABSTRACT This paper aims to present a study on the development of logistics infrastructure in a real micro- company called HM Parfum through analysis was made lifting failures or possible improvement points in its management system . All information…

de todas as técnicas de Marketing (MAYER, et al, 2005). As ferramentas que os profissionais utilizam para implementar suas estratégias são denominadas de Mix de Marketing, também conhecido por composto de marketing ou de maneira simplificada, de 4Ps. De um modo geral, a literatura que aborda o tema de marketing, trabalha os conceitos formulados por Jerome McCarthy, com as seguintes divisões: produto, preço, praça e promoção. Esses termos vêm do inglês product, price, place and…

satisfaction. The production was its biggest focus. With the beginning of the marketing mentality client becomes the main focus. The emphasis of the relationship was perceived as a fundamental instrument for attraction, retention, loyalty of customers. This paper agrees the main concepts of Relationship Marketing the vision of the principal authors on the subject yet the reality experienced by some companies in search of satisfying their customers. Keyword: Relationship Marketing,…

Botucatu, Distrito de Rubião Júnior s/n, Botucatu, SP 18618-000. E-mail: hlangoni@fmvz.unesp.br Nowadays, farmers have great interest in milk production within an organic system due to the consumers’ claim for natural products. The purpose of this paper was to study the cytological and microbiological quality of milk produced by four farms in the county of Botucatu, SP, which use organic system management. A total of 150 mammary gland milk samples were tested by CMT and Somatic…

Escoamento, Regime, Dimensionamento, Tubulações. Abstract Vieira, Neylor Makalister. Properties and equation of a flow inside a duct of circular section. Monograph (Graduation in Mechanical Engineering) - University of São João Del Rei – UFSJ This paper has addressed the drainage tube within which is a major problem in fluid engineering. These flows are directly related to the Reynolds number, which determines their flow regime. We will see that the solution in laminar regime is…