Mkt estrategico

2009 THE SEVEN QUESTIONS OF MARKETING STRATEGY 1. Who are our customers and how do we serve them? Many years ago, Peter Drucker said that the only valid definition of business purpose was “to create a satisfied customer.” Ted Levitt agreed: “The purpose of a business is to create and keep a customer. There can be no corporate strategy that is not in some fundamental fashion a marketing strategy, no purpose that does not respond somehow to what people are willing to buy for a price.” When executives in a firm think this way, we often refer to their businesses as customer-focused or customer-oriented firms. Most marketers believe that customer-orientation is the foundation of all business success. Academics often refer to this belief as the marketing concept, which says that the best way for a firm to accomplish its goals over the long run is to choose a group of customers and do a better job than competitors of satisfying the needs of those customers. While most executives pay lip service to the value of a customer orientation, they are easily distracted by competitors. This often happens when marketers conclude that the reason for the poor performances of their own products lies in something that competitors did. But competitor actions do not occur in a vacuum. The effectiveness of a competitor’s actions depends on the actions of the marketer’s own firm. If a competitor fills a need the firm has chosen not to fill, the proper reaction is not to blame the…

International Foundation Programme 2010/2011 Sunderland University Academic Tutor: Susan Hakim Leonardo Santos Crespo da Costa Dias Student ID: 109039268 Marketing assignment Words count: 1730 TABLE OF CONTENTS: Introduction.................................................................. 1 Marketing Mix .............................................................. 2 Product ......................................................................... 2 Price…

of the business processes. These increase in performance and decrease in process variation leads to defect reduction and vast improvement in profits, employee morale and quality of product. As companies work to become more environmentally sustainable, they’re finding that the tangible benefits are hard to calculate, creating a potential conflict between sustainability goals and more traditional objectives of profitability and efficiency. By broadening Six Sigma to include sustainability…

the marketing mix. > Task 1 In one first definition, marketing can be defined as the set of the ways of that it disposes a company to sell its products to its customers in an income-producing mode. But we will be able to say, if this is alone, it is not something new. Since the men had necessity, to live, to sell what was produced, the marketing always existed. But what was modified, since then, for decades, has been the influence of diverse factors, such as the way…

schmid@gmx.de 1. Introduction An ever-increasing world population results in a higher waste production, causing vast environmental impacts. Consequently, the need for recycling has been widely understood and tried to be implemented. Biological waste is one category of waste that steadily increases due to a higher demand for organic food. Besides, the banning of organic materials from landfills did demand for recycling measures of this sort of waste. Furthermore, the augmentation of…

economic principles that can be applied to a large number of business and which are fundamental to the existence of the firm. Business managers perform daily business activities and these activities have costs. When a firm produces a product or a service incurs various costs and understanding the nature of these costs, how they happen, are avoided, modified, and minimized, gives us a broader perspective to decision-making to maximize results. Businesses often deal with the total…

Information Systems (AIS) products. Approved Products List (APL) A list of products that have been approved prior to the bidding process that meet a defined specification. Referred to as a qualified products list. Assignments The legal transfer of a right or property. Award The act of accepting a bid, thereby forming a contract between the state and a bidder. Automated Term Contract A contract by which orders can be processed by the CPA computer system when the agency provides the…

requirements for the degree of MSc in Business Administration, at the Universidade Católica Portuguesa, June 2012 Burger King in Portugal – To lead or to follow? Abstract Title: Burger King in Portugal. To lead or to follow? Author: Sara Saraiva Patrone In 2001, the Burger King (BK) brand, managed by Ibersol group entered the growing fast food Portuguese market. Marginally higher prices along with the fact of having entered the market 10 years after its most direct competitor…

Run 24. Production and Growth file:///E|/toc/Mankiw%20-%20Principles%20of%20Economics%203e%20-%20TOC.txt (1 of 2) [3.1.2008 11:53:17] file:///E|/toc/Mankiw%20-%20Principles%20of%20Economics%203e%20-%20TOC.txt 25. Saving, Investment, and the Financial System 26. Unemployment and Its Natural Rate Part Ten: Money and Prices in the Long Run 27. The Monetary System 28. Money Growth and Inflation Part Eleven: The Macroeconomics of Open Economies 29. Open-Economy Macroeconomics:…

is becoming increasingly difficult to differentiate one fast food from another, despite this h3 succeeded to do this and as a result is actually enjoying profits. São Paulo, a state city, has been becoming the model city for South American's economic boom. With almost 11 million habitants and 11 million visitors yearly, mainly from neighboring states, it’s definitely a target for our business. Despite what was mention before, our main priority is to establish our idea in Portugal at…