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E-Marketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved www.eMarketingInaBox.com [e-mail]

EMARKETING-IN-A-BOX: HOW TO ATTRACT, RETAIN, AND MONETIZE YOUR WEB SITE CUSTOMERS
By Paul Borgese & Matthew Capala www.eMarketingInaBox.com TABLE OF CONTENT:

1. Introduction 2. Following a Viable Business Model The Brochure Model The E-Commerce Model The Subscription Model The Advertising Model The Affiliate Model 3. Checking Out Your Competition 4. Automating Your Site Website Design and Hosting Basics of Site Content and Copywriting Shopping Cart Solutions Autoresponders Digital Salespeople Landing Page Optimization 5. Reaching Out to Your Prospects Online Public Relations Email Newsletters Pay-Per-Click (PPC) Advertising Offline Promotions Free Online Tools that Will Make your Life Easier 6. Glossary of SEO and Online Marketing Terminology Bonus Free Chapter 7. Choosing Corporate Structure for your E-Business

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E-Marketing In-a-Box: How to Attract, Retain and Monetize Your Website Customers Copyright 2007 All Rights Reserved www.eMarketingInaBox.com [e-mail]

1. INTRODUCTION TO E-MARKETING IN-A-BOX

So you want to start an online business? Well, it can be very exciting – and often, overwhelming. E-Marketing-In-A-Box was designed to ease your pain, eliminate your doubts, and maximize your odds of success when building and operating your online business. It’s a combination of a detailed checklist and step-by-step guide along with product and service suggestions that will help you avoid the pitfalls and leverage the tools that will speed you to online success. Following is a brief overview of the most common business preparation, planning and execution steps that you’ll learn as you go through E-Marketing-In-A-Box.   Determining your online e-business model; Conducting a competitive