Plano de negócios loja de calçados

1.0 Executive Summary
The main reason for this Business Case is to understand the women’s shoes marketing in Brazil and evaluate if it’s profitable to invest in this sector.
Some Highlights about the economy in this consumer goods sector is a very competitive market. There are low barriers to new companies and it’s a very profitable environment to investors. The sector has been changing and follows the new fashion trends and design.
During this Business Case we will see the main competitors in the world and how the small investor should start in this new entrepreneurship.
The initial idea is to open a new shoe store in São José dos Campos Region, where the most part of the population goes to down cities looking for new designed shoes and multi brands.

1.1 Keys to Success
The key to success is to meet the demand for an upscale women's shoe store with a wide selection and focused customer attention.

1.2 Objectives
The objectives for the first three years of operation include:
1. To create a product-based retail store whose primary goal is to exceed customer's expectations.
2. To develop a start-up business, surviving off of its own cash flow.

1.3 Mission
The mission is to provide to São José dos Campos, a new upscale selection of women's shoes and outstanding customer service. We exist to attract and maintain customers. Delivery a service that exceed the expectations of the local customers.

2.0 Company Summary
The first investment in this new store is to rent a strategically building, and build an initial products stock with least investment, for one owner only.

2.1 Start-up Summary
Passion Soles will incur the following start-up costs:
• Computer system with CD-RW, printer, Microsoft Office, QuickBooks Pro, and POS software.
• POS terminal/cash register.
• Back office desk and chair.
• Front of store counter.
• Shelving racks.
• Display racks.
• Chairs, mirrors.
• Assorted halogen track lighting.

Table: Start-up