Farramentas de comunicação

CDN ED Essentials of Business Communication, 6th Edition

http://www.cengage.com/cgi-wadsworth/course_products_wp.pl?fid=M20b&product_isbn_issn=0176473351&template=NELSTU

Learning Objectives
Chapter 1: Today's Communication Challenges
1.Understand the importance of becoming an effective business communicator in today’s changing workplace.
2.Examine the process of communication.
3.Discuss how to become an effective listener.
4.Analyze nonverbal communication and explain techniques for improving nonverbal ommunication skills.
5.Explain how culture affects communication and describe methods for improving cross-cultural communication.
6.Identify specific techniques that improve effective communication among diverse workplace audiences

Chapter 2: Before You Write
1.Understand that business writing should be audience oriented, purposeful, and conomical.
2.Identify and implement the three phases of the writing process.
3.Appreciate the importance of analyzing the task and profiling the audience for business messages.
4.Create messages that spotlight audience benefits and cultivate a “you” view.
5.Develop a conversational tone and use positive language.
6.Explain the need for inclusive language, plain expression, and familiar words.
7.List seven ways in which technology helps improve business writing

Chapter 3: Writing and Revising
1.Contrast formal and informal methods of researching data and generating ideas for messages.
2.Specify how to organize information into outlines.
3.Compare direct and indirect patterns for organizing ideas.
4.Distinguish components of complete and effective sentences.
5.Revise messages to achieve concise wording by eliminating wordy prepositional phrases, outdated expressions, long lead-ins, and needless adverbs.
6.Revise messages to eliminate fillers, repetitious words, and redundancies.
7.Revise messages to use jargon sparingly and avoid slang and clichés.
8.Revise messages to include precise verbs,