Pim Starbucks

a consistent and common pattern across strategic moves for creating and capturing blue oceans. Whether it was Ford in 1908 with the Model T; GM in 1924 with cars styled to appeal to the emotions; CNN in 1980 with real-time news 24/7; or Compaq, Starbucks, Southwest Airlines, or Cirque du Soleil—or, for that matter, any of the other blue ocean moves in our study—the approach to strategy in creating blue oceans was consistent across time regardless of industry. Our research also reached…

It didn't seem right. "Hey!" Dan called. "Look at this!" Amy found him around the corner, holding Saladin and staring at a giant wall map covered in pushpins. The pins were in five different colors: red, blue, yellow, green, and white. Every major city in the world seemed to have at least one. Some areas were stuck with only red pins, some with green or blue, some with several color s. "She's been doing voodoo on the world!" Dan said. "No, dummy," Amy said. "Those must be markers. They…

(1996) utilizam dois grupos de variáveis para testar suas hipóteses: nível de serviços logísticos e nível de serviços de informação. Os dados utilizados para o desenvolvimento basearam-se nas informações de 1019 empresas de bens de consumo da base PIMS. Os resultados do trabalho de Bucklin, Ramaswamy e Majumdar (1996) mostraram que os serviços logísticos são os que possuem maior efeito sobre a estrutura de canal, sendo que a variável “número de usuários finais” apresentou-se como a mais…

organizacional No presente estudo o ambiente organizacional corresponde ao conjunto de elementos e condições prevalecentes ao redor da empresa e que, de alguma forma, afetam a orientação estratégica por ela seguida e os seus resultados. Embora Starbuck (1976: 1071 apud Almeida, 1999: 11) argumente que empresa e ambiente não são necessariamente separados, e que a fronteira entre eles é parcialmente uma invenção de quem a percebe, a maior parte dos autores faz distinção entre a…

______. Operationalizing the concept of business-level strategy in research. Academy of Management Review. [S.I], v. 5, n. 4, p. 567-576, Oct. 1980. ______; MacMILLAN, Ian C.; DAY, Diana L. Strategic attributes and performance in the BCG matrix – a PIMS-based analysis. Academy of Management Journal. [S.I], v. 25, n. 3, p. 510-531, Sep. 1982. HAMEL, G.; PRAHALAD, C. K. Competindo pelo futuro. Rio de Janeiro: Campus, 1995. HANNAN, Michael T.; FREEMAN, John. Organizational ecology.…

take the dollar to one of the economy’s markets for goods and services, such as your local Starbucks coffee shop. There you spend it on your favorite drink. When the dollar moves into the Starbucks cash register, it becomes revenue for the firm. The dollar doesn’t stay at Starbucks for long, however, because the firm uses it to buy inputs in the markets for the factors of production. For instance, Starbucks might use the dollar to pay rent to its landlord for the space it occupies…