A. brazilian automotive sales

Competitividade e potencial do setor automotivo brasileiro
Seminário AutoData Compras Automotivas 2010 –
O Desafio da Competitividade
São Paulo, May 17, 2010

Seminário AutoData Compras Automotivas 2010.pptx

A. Brazilian automotive sales
Attractive growth with even larger potential

Seminário AutoData Compras Automotivas 2010.pptx

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In 2010, Brazil has firmly established itself as a major global player
Top markets worldwide 2010 [m vehicles]
VEHICLE SALES

VEHICLE PRODUCTION

1

China

13.8

1

China

13.3

2

USA

11.5

2

Japan

8.2

3

Japan

4.4

3

USA

6.8

4

BRAZIL

3.2

4

Germany

4.7

5

Germany

2.8

5

Korea

3.3

6

France

2.4

6

BRAZIL

3.3

7

Italy

2.3

7

India

2.7

8

India

2.2

8

France

2.1

9

UK

1.9

9

Spain

2.1

10

Russia

1.6

10

Canada

1.9

Source: JD Power; Roland Berger

Seminário AutoData Compras Automotivas 2010.pptx

3

To foster future production growth, Brazil needs to define a clear agenda The Brazilian automotive industry at cross roads
PHASE 1:

PHASE 2:

Emergence of Brazil

Uncertainty and restructuring POSSIBLE LEVERS TO
ENSURE FUTURE
GROWTH

PHASE 3:
Macroeconomic stability

Which
Which way forward for Brazil?

Brazilian
Brazilian vehicle production
[m vehicles]
3.5
3.0
2.5
2.0
1.5

GLOBALIZATION
> New players …
> New products …
> New rules …

1.0

ESTABLISHED OEMs

0.5
0.0
1988

1992

1996

Source: JD Power; ANFEVEA; Roland Berger

2000

2004

2008

2012

2016

> Fostering of domestic sales to ensure sufficient and satisfying growth for all market participants
> Increasing exports to build scale and compete on global level
> Improvement of domestic competitiveness to translate sales growth into production growth for established player 2020
Seminário AutoData Compras Automotivas 2010.pptx