Trends in automotive industry

FIAT
Fiat stands for “Fabbrica Italiana Automobili Torino” which means Italian automobile factory of Turin. Fiat was founded in 1899 and is amongst the most popular automobile brands of the world, especially known for its Design. Fiat is always focusing in its design in order to conquer its customers. However, the current market is demanding much more than appearances. Although, Fiat has never been a trends setter, the market is demanding it to follow the most recent trends that have been evolving has been a while. So far Fiat has been a trendsetter in design of small cars, on the other hand, it is far behind when it comes to the last developments of the automobilist market.
Trends in automotive industry and how FIAT can benefit from them
The Automobile industry develops in a rapid pace and instantly offers new trends in design, usability, technology and other fields. Fiat has lagged behind and has to follow these new trends in order to compete with other automobile brands. The trends that we are focusing on are environmental (the new generation of electric cars) and technological trends (internet accessible infotainment systems in the car).
Trends in the automobile industry

Trend 1 - Maxi trend
Different automobile manufacturers have been working on infotainment systems for cars which do not only offer integrated navigation systems, radios, CD players or MP3 players but many more features. The new trend will be to connect the car to the Internet and proprietary data streams which enables downloads of apps for the car such as for navigation, radio shows and locating free parking places etc. One example, at the annual consumer electronics show in Las Vegas, Honda introduced its cloud-based in-car connectivity system. Kia, Ford and Mercedes have introduced similar technologies.
This trend has been evolving from the smartphone trend, in where the market is seeing the converging movement to smartphones. Nowadays, smartphones are small computers that have been each