trabalho
447 palavras
2 páginas
LICENCIATURA EM MARKETING E PUBLICIDADETECNOLOGIAS DE INFORMAÇÃO E COMUNICAÇÃO
Pesquisa de Informação
Objectivo do trabalho: Pesquisar diversas referências bibliográficas relacionadas com o tema do trabalho de grupo.
Tema do Trabalho: Tema 2 - Marketing e Redes Sociais
Bibliografia
Livros:
Battelle, John (2005). The Search: How Google and Its Rivals Rewrote the Rules of Business and
Transformed Our Culture. New York: Portfolio.
Carter, Brian (2011). Facebook Marketing: Leveraging Facebook's Features for Your Marketing
Campaigns (3rd Edition). Indianapolis, Indiana: Que Publishing.
Fine, Robbert (2010). The big Book of Social Media, Case studies, Stories, Perspectives.Tulsa: Yorkshire
Publishing
Instrumento de pesquisa: Livros físicos/ Acervo pessoal
Artigos:
Johnston, W. J. (1978). Marketing the social psychology of conflict, power, and influence. The American
Behavioral Scientist (Pre-1986), 21(4), 515. de http://search.proquest.com/docview/194666541? accountid=34461 Hodgson, D. (2002). "Know your customer": Marketing, governmentality and the "new consumer" of financial services. Management Decision, 40(4), 318-328. de http://search.proquest.com/docview/212081224?accountid=34461 Thomas, K. J., & Akdere, M. (2013). Social media as collaborative media in workplace learning. Human
Resource Development Review, 12(3), 329. de http://search.proquest.com/docview/1433908768? accountid=34461 Constantiou, I., Legarth, M. F., & Olsen, K. B. (2012). What are users' intentions towards real money trading in massively multiplayer online games? Electronic Markets, 22(2), 105-115. de http://search.proquest.com/business/docview/1021111199/abstract/14173ED366C75F89B87/947? accountid=34461#
Bucsa, R. C., Ocneanu, L., Fotache, M., & Fotache, G. (2011). Social networks, new ways to promote organizations. Economy Transdisciplinarity Cognition, 14(1), 410-418. de http://search.proquest.com/docview/1118589083?accountid=34461 Larson, D. (2011).