Trabalhadores na empresa

Every company needs a “signature experience” that sets it apart. By explicitly communicating what makes your firm unique, you can dramatically improve employee engagement and performance.

www.hbrreprints.org

What It Means to Work Here

by Tamara J. Erickson and Lynda Gratton

Included with this full-text Harvard Business Review article:

1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work

2 What It Means to Work Here

10 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications

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The Idea in Brief

What It Means to Work Here

The Idea in Practice What separates great companies from merely good ones? Exceptional firms attract and retain the right people— employees who are excited by the com- pany’s culture and values and who reward the organization with loyalty and stellar performance. How to get the right people on board? Don’t try to be all things to all employees, Erickson and Gratton advise. Instead, communicate your company’s signature experience—the distinctive practice that best conveys what it’s really like to work at your company and what makes your firm unique. Consider Whole Foods Market’s signature experience: team-based hiring. Employees in each department in every store vote on whether a new hire stays or goes after a four-week trial period. This experience sends a strong message about the com- pany’s core values of collaboration and decentralization. It weeds out lone wolves—and attracts only people who share those values. Whole Foods’ reward? Highly engaged and productive workers in every team.
To establish and leverage your company’s sig- nature experience, Erickson and Gratton offer